NIVEA Revolutionises Body Care with In-Shower Body Lotion

Next generation body care makes convenient moisturising a reality

Dubai UAE, October 2013: Today, NIVEA transforms body care with the GCC-launch of its In-shower Body Lotion range – a hassle-free way to moisturise while in the shower. The unique water-activated formula is designed to be used after shower gel, leaving skin feeling hydrated and silky soft, even after towel drying.

“We have always been at the forefront of skin care innovation and we are proud to look back on over 100 years of skin care expertise. In 1963 we launched NIVEA Milk, the first liquid emulsion that set the standard and was the foundation of our body care history. Now, 50 years on, we are launching the pioneering NIVEA In-shower Body Lotion range, which looks set to establish a brand new body care routine,” comments Annina Ameler Senior Brand Manager NIVEA Skin Care BDF MENA.

Since its launch in Europe last year, millions of women have been convinced to transform their body care routine; and now the product is finally in the Middle East. Annina is hoping this tremendous success of the NIVEA In-shower Body Lotion range will be repeated when it arrives in the region. “Customers are really embracing the product and we are expecting our consumers in the Middle East to love it just as much!”

“We have found that 50% of women do not use body lotion every day because they don't have time or don't like the sticky feeling”, continues Annina. “The innovative NIVEA In-shower Body Lotion range solves this problem by taking the hassle out of moisturising; there's no need to wait around for it to dry and no greasy after-feeling.”

It's easy-to-use and works in four simple steps:

1. Cleanse with shower gel as usual and rinse off
2. Apply NIVEA In-shower Body Lotion
3. Rinse off NIVEA In-shower Body Lotion
4. Dry off and you can get dressed immediately, enjoying cared-for skin

The NIVEA In-shower Body Lotion range is available for normal skin and for dry skin, each available in 250ml and 400ml.

Additional information about NIVEA In-shower Body Lotion:

Q Does NIVEA In-shower Body Lotion replace the need for my shower gel?
A No, NIVEA In-shower Body Lotion isn't a 2-in-1 shower product and doesn't contain any cleansing properties. You should first cleanse with shower gel as usual, rinse off and then follow with NIVEA In-shower Body Lotion to keep your skin fully hydrated and feeling silky soft.

Q What's the difference between a normal body lotion, a shower gel and NIVEA In-shower Body Lotion?
A The composition of the ingredients is different in each product. NIVEA In-shower Body Lotion contains more caring oils and needs to be activated by water so it absorbs immediately into your skin with a non-sticky feeling.

Q Is it necessary to leave NIVEA In-shower Body Lotion on for some time before rinsing off?
A No, you can apply NIVEA In-shower Body Lotion on wet skin and then rinse off immediately.

Q Can I use NIVEA In-shower Body Lotion on dry (i.e. not wet) skin?
A No. The NIVEA In-shower Body Lotion formula works with wet skin and is designed to be rinsed off after application to achieve the optimum silky soft skin feeling. You need to rinse off any excess product to avoid unpleasant residues on your skin, but there will be no harmful effects if it is left on.

Q Is NIVEA In-shower Body Lotion just for women?
A No, both men and women can use the product.