Luxury fashion retailer, Boutique 1, celebrates 10 years of fashion firsts

Boutique 1, the multi-brand luxury fashion store, is celebrating it's tenth anniversary. 2013 marks the first decade for Boutique 1 as the ultimate fashion destination in the Middle East, housing many of the world's most sought after designers in an environment of understated luxury and elegance. Presentation, service and style have ensured the multiband luxury fashion boutique's position as a pioneer store in the region offering a unique selection from coveted brands.

The first Boutique 1 store, opened in 2003, was the first of its kind in Dubai and was located in the Boulevard at Emirates Towers. Subsequent stores followed in The Walk at Jumeirah Beach Residence in Dubai, Beirut Central District in Lebanon, and Mall of the Emirates in Dubai. Within a dynamic and inspiring multi-brand environment, the Boutique 1 fashion store concept incorporates mono-brand shop-inshop areas, retailing women's, men's and children's ready-to-wear brands. The store's concept is also characterised by perfumes and cosmetics, books, and gifting sections.

In 2009, the brand launched www.boutique1.com, the first luxury fashion online store in the Middle East. Matching the stores attention to service and style, the e-commerce site offers the brand's customers throughout the world the ability to shop from its multi brand portfolio, as well as weekly features from its online magazine, the Fashion Insider. Customers in the UAE can choose same day delivery and all customers can avail of free
returns.

Showcasing an edited selection of fashion and lifestyle must-haves is something the company has become renowned for, and is part of the Boutique 1 DNA and philosophy. The brand takes pride in the fact that the company is always quick to spot and invest in rising talent