New Sunsilk Straight-Lock Technology

Introducing the Conditioning System in Saudi Arabia with Sunsilk Co-Creator Yuko Yamashita

10th October 2013 – Sunsilk co-creator Yuko Yamashita, Tokyo-based world renowned straight hair expert, visited Saudi Arabia this past week to announce Sunsilk's innovative way of locking hair into place, straight from the shower. Visiting Jeddah, Riyadh and Dammam, Sunsilk's co-creator Yuko unleashed the revolutionary patented technology found in the Sunsilk Expert Perfect Straight Range. The products work by controlling hair when it's wet and securing each strand in place as it dries. This unique hair care range has been designed specifically for straight hair and works by moisturizing the hair fibres, locking in style and keeping hair nourished and perfectly aligned.

How does it work?

The pioneering Straight-Lock Technology harnesses the power of amino silicone; an adhesive ingredient and mineral oils, locking in that magic moment for perfect shape. The technology, concentrated in the conditioner, has a patented product formula which attaches to every strand, nourishing the hair's fibres while also securing straight hair. The Straight-Lock Technology gives lasting hold to freshly washed hair, speeding up the time spent on drying and straightening, so you can literally wash and go. The powerful conditioner provides essential nourishment to hair, without leaving residue. This means hair can stay manageable and retain its healthy shine. “Straight hair can be the most difficult of styles to keep from frizzing and changing shape. This Straight-Lock Technology really controls the hair, bonding strands together for perfect shape, like an invisible brush” says Yuko Yamashita.

What's included in the range?

Sunsilk Expert Perfect Straight Range includes;

• Sunsilk Expert Perfect Straight Shampoo, which prepares and cleanses hair to allow for users to start from a better base
• Sunsilk Expert Perfect Straight Conditioner, which when used after the shampoo locks in straightness strand-by-strand thanks to the concentrated Straight-Lock Technology
• Sunsilk Expert Perfect Straight Leave On Cream provides incredible definition with extreme smoothness for each and every strand. It should be used on the lengths and ends of damp hair and shouldn't be rinsed off