Reebok celebrates heritage in studio fitness with brand new aerobics collection for fw13

NEW REEBOK AEROBICS COLLECTION BRINGS BACK ICONIC SILHOUETTES

WITH A FRESH, MODERN TWIST

Tuesday 2nd, October: 2013 – Widely recognized as being THE studio fitness brand in the 80s/90s – a time when fitness meant more than just working out to stay in shape – Reebok is celebrating its heritage in women's fitness with a brand new collection of aerobics product for the FW13 season.

Convinced that now is the time to give this seminal fitness movement a new twist, Reebok is bringing back some of its most iconic silhouettes and combining them with state of the art design to create a collection which celebrates the past whilst being thoroughly modern in style and functionality.

The Reebok Aerobics collection fuses bright colors and layering options, to create striking and energetic pieces. The collection – which includes strong print stories and graphic elements – has been designed to give women the ability to individualize their looks and allow them to express themselves whilst working out to be fit.

“Aerobics is such a big part of Reebok's history and an area that helped establish us as pioneers in women's fitness,” said Barbara Ebersberger, Vice President of Reebok's Studio Business Unit. “With the revival of Aerobics we want to celebrate the past and establish an exciting future. We have taken iconic silhouettes from the past and updated them with fun, modern and stylish twists which do not compromise the functionality of the apparel and footwear. We are passionate about women harnessing their energy, passion and confidence through aerobics while getting fit for life.”

Key pieces for the FW13 season include the Hop Kick Catsuit, Hopkick Tube Top, Modern Step Tights and Studio Step Again Footwear.

Reebok is passionate about helping people lead a healthy and active lifestyle and is dedicated to empowering people to be fit for life, inspiring them to get moving.

The Reebok Aerobics Collection is available from Reebok stores in the UAE including The Dubai Mall, Dubai Marina Mall and Mirdif City Centre and through www.reebok.com.

About Reebok: Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:

http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; http://youtube.com/reebok; and http://news.reebok.com/