Babyshop Opens Doors at Newly Opened Wahat Hili Mall in Al Ain

Store's Location in Bustling Hili District Set to Draw High Footfall

Dubai-UAE: 25 September 2013 – Babyshop, the one-stop destination for kids of all ages, today announced it has opened doors to its newest store at the Wahat Hili Mall. Located in the thriving Hili district of Al Ain, the new addition takes the number of Babyshop outlets in Abu Dhabi to eight. The new store in the UAE's fourth largest city also expands the brand's footprint in the country to 36 stores.

Spread across 6,000 sq. ft. of retail space on the first floor of the mall, the store reiterates Babyshop's philosophy of offering children and families an unparalleled and aesthetically pleasing shopping experience.

As part of celebrations to mark the launch of the store, shoppers to the new outlet were offered a 25 to 60 per cent discount on all purchases. In addition to giving away exciting gifts, a fun family carnival served as a star attraction on the opening weekend of 12-14 September. Kids visiting Babyshop also enjoyed fun activities including face painting, balloon twisting, magic shows and mime performances.

Ruban Shanmugarajan, General Manager of Babyshop, UAE, said: “Our aim has always been to make shopping a convenient and exciting experience for children and parents alike. The Hili district that is home to the Hili Fun City and Hili Archaeological Park is a prime location. The opening of our new outlet reaffirms our strategy to aggressively expand our presence and cater to the needs of our growing customer base in the region."

Saeed Al Dhaheri, CEO of Wahat Hili Mall, said: “We are pleased that so many major brands are marking their foray into the garden city with flagship stores at the Wahat Hili Mall. Babyshop is a brand leader and its outlet here offers shoppers a wide range of options. We aim to provide our customers with the best-in-class quality of service and value by continuing to work with leading retailers from the region.”

Babyshop is a leader in the niche segment of 0-16 year olds and offers an exhaustive selection of products to suit their varied needs. The company complies with the highest quality standards to ensure its products are child-safe.