Maybelline New York Launches Its Latest Rocket

THE NEW ROCKET VOLUM'EXPRESS MASCARA

Big Lash Volume Goes Smooth and Even. 8x the Volume.

Clump-Free from Root to Tip. In Rocket Time!

Dubai, September 25 2013 – Fasten your seatbelts. The new Maybelline New York Rocket is ready for take-off!  Blast off with explosive lash volume, as the world's #1 make up brand launches a powerful addition to its Volum'Express mascara range.

Ushering in a brush revolution, The Rocket's patented Ultrasonic Brush with micro bristles deposits its latex-like load for big, sleek volume in an instant. The super-sized hard core of the wand deposits massive load, while the ultra-flexible bristles cleanly separate the lashes, propelling smooth volume for every lash, in a flash.  And the magic goes beyond the wand! The Rocket's gellant-enriched, super-glide formula glides on smooth, even, slick to the tip. Zero clumps, zero chunks, for 8 times the volume in a stroke. Yes! You can finally have it all in rocket time. And when your dazzling is done, your rocket mascara is easily removed with the fantastic bi-phase formula of Maybelline's Cils Demasq' Eye Makeup Remover.

Experience Big Volume that's Smooth and Even. It is indeed rocket science!

The ROCKET is available in Blackest, Very Black and Brownish Black, priced at AED 59.

Maybelline New York is the number one cosmetic brand and is available in over 120  countries worldwide.  Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a cool, urban edge.  For more information, log on to www.maybellinenewyork.com for the latest news of product introductions, seasonal trends and advice from Maybelline New York's online beauty advisor