Chic Outlet Shopping® announces its Fall Campaign,

'A TOUCH OF CHIC' – A CELEBRATION OF THE CRAFTSMANSHIP

AND ARTISTIC HERITAGE OF LUXURY BRANDS

Chic Outlet Shopping®, the Collection of nine luxury outlet shopping Villages by Value Retail, is celebrating all that is warming, natural and chic this fall, through the heritage of luxury brands.

The 'A Touch of Chic' campaign, running until 31 October, will offer a variety of ways for guests to participate in the celebration. Each of the Villages will feature sculptural woollen art installations by The Uniqverse Studio, and will host its own unique events and initiatives. Adding to the excitement and campaign buzz this season, the Collection of Villages welcome a host of exciting new brand launches, and up to 60%, and sometimes more, off recommended retail prices, promising both an enjoyable outing and perfect wardrobe update for even the most discerning of visitors.

Ingolstadt Village in Munich and Wertheim Village in Frankfurt will be hosting a series of events to support the breast cancer charity Mamazone, supported by top model Eva Padberg, including an event to celebrate knitting. As October is International Breast Cancer Awareness Month, this will be held on 18-19 October in Wertheim Village, and 11-12 October in Ingolstadt Village. On these days visitors will be invited to purchase skeins of pink wool, with the proceeds donated to the charity.

This wool can then be knitted – by the visitor or by a knitter on-site – into a blanket for a breast cancer patient, which, before being presented to the patient, will be sewn into what organisers are hoping will be the world's largest survival blanket. The German Villages will also offer a limited edition A Touch of Chic shopping package, which also includes a ball of wool for the project.

Further ‘A Touch of Chic' campaign celebrations taking place across the Collection of Villages include, activations supporting women's health associations in Fidenza Village in Milan, a bespoke art exhibition and young craftsmanship showcase in La Vallée Village in Paris. Maasmechelen Village in Brussels will also be launching the Belgian Pavilion, a pop-up store featuring a mix of renowned and up-and-coming Belgian talent, whilst master class workshops will take place in La Roca Village in Barcelona and Las Rozas Village in Madrid, where shoppers and fashion students can participate.

“This fall will be a celebration of the craftsmanship and artistic heritage of luxury brands, as part of our seasonal campaign this year. Using the influence of our platform, the Collection of Chic Outlet Shopping® Villages across Europe, we look forward to celebrating and championing the artisanship and creativity that this season inspires in our brands and in craftsmen across Europe. From unique pieces in wool to the creations of emerging artisans showcasing their work with us during the season, the selection of collections from our brands together with pieces by emerging talent in the arts and crafts will offer something for every one of our international guests.”
Desirée Bollier, Chief Executive, Value Retail Management