New Pond's Flawless White™ Whitening Expert BB+ Cream provides the best with facecare and cosmetic benefits

Pioneer face care brand reveals must-have beauty product that leaves skin instantly spotless and continuously radiant, powered by breakthrough dual technology

Dubai, United Arab Emirates (8, September, 2013) – Pond's, the pioneer in face care with over 160 years of face care expertise, has launched the latest addition to woman's daily skincare regime with Pond's Flawless White™ Whitening Expert BB+ Cream SPF 30 PA++. The first and latest addition to its wide range of innovative beauty solutions, Pond's Flawless White™ Whitening Expert BB+ Cream SPF 30 PA++ combines superior skincare and cosmetic benefits, providing natural coverage suited for various skin tones and lightens dark spots continuously for spotless radiance.

The science behind Pond's Flawless White™ Whitening Expert BB+ Cream SPF 30 PA++

With the Pond's Institute's dual-acting sophisticated skin lightening GenActiv™ Cover Formula and SPF 30 PA++ advanced sunscreen protection, Pond's Flawless White™ Whitening Expert BB+ Cream not only improves skin texture but also provides instant coverage for skin tones.

Clinically proven to lighten skin tone and reduce dark spots in seven days, GenActiv™ Formula is enriched with a powerful mix of Vitamin B3, Vitamin E, Allantoin and Super Optics.

• Vitamin B3 - Pond's signature ingredient, helps to reduce and control melanin production.
• Vitamin E – A potent fat soluble anti-oxidant to neutralize the harmful effects of free radicals which can trigger melanin production which leads to darker skin.
• Allantoin – Recognized as an anti-inflammatory by US FDA found in the comfrey plant and helps to reduce processes that can lead to increased pigmentation.
• Super Optics – A breakthrough technology which works on the skin's surface to instantly improve skin texture and brighten skin tone by reducing blemishes, wrinkles, fine lines as well as boost skin radiance.
• Advanced Superior Sunscreen Protection SPF 30 PA++ - Helps to protect against skin tanning and photo ageing.

This is also the first time Pond's developed BB+ Cream in two different variants, exclusively formulated with the latest dual technology to address the different face care needs of women in the region – Pond's Flawless White™ Whitening Expert BB+ Cream SPF30 PA++ and Pond's Age Miracle™ Anti-ageing Expert BB Cream SPF30 PA++. “We know from years of research that products should be formulated to match different skincare concerns, that is why we developed two BB Cream variants to meet our consumers' face care needs. The exceptional results from consumer tests is also testament to the superior dual technology of our BB+ cream range, which not only makes women look good instantly but also improves the overall appearance of their skin over time,” says Marwan Yassin, Marketing Director for Unilever NAME.

A great complement to the Pond's face care regime

Pond's BB+ Cream also completes the daily Pond's face care regime with its instant natural coverage and advanced sunscreen protection, in addition to superior skin brightening benefits. For best results, Pond's BB+ Cream should be applied after cleansing with Pond's Facial Wash and moisturizing with Pond's Day Cream. Providing multi-targeted coverage that lasts throughout the day, Pond's BB+ Cream is the perfect complement to the Pond's daily face care regime.

Pond's BB+ Cream is now available in all major supermarkets starting from AED/SAR 30 for the below variants:

• Pond's Whitening Expert BB+ Cream SPF30 PA ++ with GenActiv™ COVER Formula, Light, 25g
• Pond's Whitening Expert BB+ Cream SPF30 PA ++ with GenActiv™ COVER Formula, Beige, 25g
• Pond's Anti-Ageing Expert BB+ Cream SPF30 PA++ with intelligent Pro-Cell Complex™ COVER formula, Light, 25g
• Pond's Anti-Ageing Expert BB+ Cream SPF30 PA++ with intelligent Pro-Cell Complex™ COVER formula, Beige, 25g