Vatika Hair Gel growing in popularity among Arab men

August 29, 2013: Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has affirmed that its Vatika Hair Gel is attracting increased demand in the Arab markets. Reflecting Vatika's commitment to popularizing natural and herbal products, the styling gel is enriched with fortifying herbal extracts to create modern hair styles without drying or damaging hair.

Vatika Hair Gel is part of Vatika's range of hair care products that provide great style and natural nourishment and radiance to your hair. They are enriched with time-tested herbs to nurture problem-free, elegant hair.

Vatika Hair Gel is especially suited for energetic young males who exude modernity, confidence and style. It includes fixing actives developed in Germany and fragrance from one of the world's leading Fragrance Company. The gel comes in three variants: Wet Look, Strong Hold, and Extreme Hold, available in jar or tube containers. All are alcohol-free, thus providing maximum 24-hour hold without any flakiness or residue.

Vatika Hair Gel – Wet Look contains Aloe Vera to nourish and strengthen hair and reinforce hair shafts for more manageability. It also has Honey for moisturizing and conditioning and Jarjeer to provide nourishment from root to tip.  

Vatika Hair Gel –Strong Hold is enriched with Lemon extracts to give natural shine and strength; Henna to coat hair fibres and give intense shine; and Olive for nourishment, extra shine, and hairfall control.

Finally, Vatika Hair Gel – Extreme Hold is fortified with Cactus extracts to revitalize hair, give shine, and provide resilience under any conditions; Olive; and Nettle to moisturize, strengthen, and provide extra volume and shine.

“Hair care is important for young Arab and Asian men because their hair reflects their character and lifestyle. Vatika Hair Gel has become a big hit among Arab consumers because it supports active, modern living without compromising the health of hair, especially given the unique environment of the region. The involvement of major international partners in its development also provides Vatika Hair Gel with a world-class, sophisticated touch that fits the aspirations of young men,” said a company spokesperson at Dabur International. 

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur's International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.