Park Regis Kris Kin Hotel Dubai Targets New Markets in Scandinavia

By joining an official delegation from the Dubai Department of Tourism & Commerce Marketing on a roadshow around Scandinavia, management at the Park Regis Kris Kin Hotel Dubai are optimistic of increased business from the northern countries of Europe.

According to General Manager Scott Butcher, this is the first time the hotel has specifically targeted the business and leisure markets in the region, but he expects a good response, particularly following the boost in non-stop flight connections with Dubai.

“Scandinavia is tipped to become a major inbound market for Dubai, with hundreds of companies doing business between the two regions as well as tourism potential to boost visitor numbers,” he said.

“Sunshine has always been an attraction for Nordic travellers and our year-round climate, good beaches, exciting shopping and nightlife mean Dubai has excellent credentials as a tourist destination.”

Running from October 7 to 10, the roadshow will take place in Oslo, Helsinki and Copenhagen, ending up in Stockholm, the latter becoming the latest city to join the Emirates network with the launch of a daily service from Dubai on September 4.

This B777 service is the only scheduled non-stop service between the two cities and follows the inauguration of direct flights from Dubai to Copenhagen in 2011.

“This will make nearly 5,000 seats available weekly to Dubai, and we can expect an influx of visitors from Sweden, with increased trade as well as stopover potential and more business from the meetings and events sector,” added Mr Butcher.

There were more than 140,000 visitors from the Nordic countries to Dubai in 2011, when Emirates started its direct service to Denmark, and this figure is expected to grow substantially as business and leisure travellers take advantage of the new routes.

About Park Regis Kris Kin Hotel Dubai

Park Regis Kris Kin Hotel Dubai is conveniently located opposite Burjuman Shopping Centre adjacent to the Dubai Metro few minutes' drive from the airport and within easy reach of the city's major leisure and business establishments. The 390-room 5-star hotel is the ideal address for both business and leisure travellers enjoying close proximity to Dubai Museum, Spice Souk, Gold Souk and Dubai World Trade Centre. It boasts a range of superb restaurants, a sports bar; rooftop pool, fitness centre, event facilities for up to 220 people and a business centre. Room amenities include Wi-Fi, interactive TV system with 100+ channels, desk and mini-bar, tea- and coffee-making equipment, designer bathrooms and 24-hour room service.

For more information about the hotel visit: http://www.parkregiskriskin.com