De'Longhi's innovative Roto Fry cuts cooking oil use by 50 per cent

]UAE, August 26, 2013[ - De'Longhi Group, the renowned Italian small appliance manufacturer, has introduced a new range of innovative electric deep fryers - Roto Fry - in Middle East region. The product features a patented angled rotating basket that cooks real fried food using 50 per cent less oil compared to traditional fryers. The technology ensures crispy cooking for both fresh and frozen foods while significantly reducing fat content, when compared to the traditional fryers in the market.

De'Longhi's proven food preparation technologies highly complement efforts in the region to achieve high food quality while reducing health risks. Aside from cutting down the use of oil by as much as 50 per cent, the Roto Fry deep fryer range also has a patented ‘easy clean system' with an oil collecting container that simplifies cooking oil filtering and preservation; a panoramic viewing window to monitor cooking even with the lid closed; and anti-odor and anti-vapor filters. The Roto Fry also features a dishwasher safe, removable bowl with non-stick interior for easy cleaning as well as “cool-touch” walls that remain cool due to the air circulating between the internal and external walls.
 
“Adopting an intelligent approach to product innovation is integral to the way De'Longhi operates, with the underlining goal of improving the comfort, health and quality of daily life of our customers. The Roto Fry is a manifestation of this approach and we believe that food lovers in the Middle East will appreciate how we are using advanced technology to provide the best eating experience, without compromising on taste, crispness or quality,” said Ashraf Khairallah, Regional Marketing Director, De'Longhi Group.