Ramilio Brings “POORAM” to Physical Retail Ahead of Thrissur Pooram, Signs Strategic MoU with Coral Perfumes

Ramilio has entered into a strategic Memorandum of Understanding (MoU) with Coral Perfume Industry LLC, marking a pivotal transition for its flagship fragrance, POORAM, from a digital-first success to an immersive retail experience.

Under this exclusive partnership, POORAM will be introduced across Coral Perfumes outlets in the UAE and Kerala, beginning with its in-store debut at the newly launched Sharjah City Center branch, followed by a phased rollout across key locations.

Timed to coincide with the upcoming Thrissur Pooram season, the expansion reflects sustained global demand, particularly from the Malayali diaspora. Since its debut, POORAM has witnessed strong uptake across the Middle East and has organically attracted interest from markets including the USA, UK, Oman, India, Australia, and Mauritius.

Team Ramilio stated:
“POORAM was envisioned as an ode to Kerala’s spirit of celebration. The resonance it has found across borders, especially among expats, has been deeply affirming. This partnership enables us to elevate the experience by bringing the fragrance into a more accessible yet premium retail environment. Launching in Kerala at this moment makes it even more meaningful.”

Shibi M Thampi, Managing Director ,Coral Perfumes, added:
“POORAM has already established a strong connection with consumers in the UAE. Expanding into Kerala is both a strategic and cultural progression. We will commence in Sharjah and steadily extend across our UAE network and key Kerala markets including Thrissur, Kochi, and Alappuzha, before accelerating into international territories.”

The collaboration lays the foundation for a structured global expansion strategy spanning the UAE, USA, UK, Oman, India, Australia, and Mauritius. With a clear pathway to surpass US$2 million in retail revenue over the next 12 months, the brand is positioned to scale on the strength of its proven demand and evolving distribution model.

Looking ahead, Ramilio’s innovation pipeline promises to deepen its emotional connection with consumers, staying true to what its audience holds close to heart while reimagining it in compelling new forms. The upcoming portfolio will build on the precedent set by POORAM, while introducing bold, contemporary interpretations designed to surprise and resonate. Notably, one of the forthcoming variants, conceived as a tribute to the global Malayali community, is already generating early buzz in development circles.

POORAM by Ramilio, inspired by celebration, crafted for the world.