Al Masaood Automobiles' Nissan joins efforts to highlight UAE's rich Bedouin heritage as sponsor of Al Dhafra Festival 2022

Festival featured range of activities such as camel beauty contest and falconry competition

Abu Dhabi, January 24, 2022- Al Masaood Automobiles, a part of Al Masaood Group, has extended its support for Al Dhafra Festival in Abu Dhabi as the event’s official sponsor. The 2021 edition of the festival enabled the company to showcase the country’s cultural vibrancy and rich Bedouin heritage.

As the official sponsor, to celebrate the iconic festival, Al Masaood Automobiles has provided two Nissan Safaris.

Al Masaood Automobiles aimed to help the festival’s success and bring to the fore true Emirati culture and traditions.  Its support is in line with its Corporate Social Responsibility initiatives and reflects its relentless commitment to build stronger ties with the Abu Dhabi community.

Irfan Tansel, CEO, Al Masaood Automobiles, said: “As an Emirati enterprise, Al Masaood takes great pride in the UAE’s distinct heritage. This motivated us to help advance the mission of Al Dhafra Festival and other similar events that celebrate our country’s past and relive our traditions and history. We shared the objective of the festival to pay homage to the UAE’s Bedouin culture, as we acknowledge the importance of adding cultural and social value to our nation’s journey towards sustainable growth and prosperity.”

Held under the patronage of H.H. Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, the festival’s 15th edition featured mazayna, or camel beauty contest, a falconry competition, purebred horse racing, a 2,500-metre Saluki dog race, a shooting competition, and many more. Camel owners from the UAE and its GCC neighbours yearly descend on Abu Dhabi to join the festival happening in the emirate’s Al Dhafra region.  

Al Masaood Automobiles’ role in Al Dhafra Festival is in line with UAE’s long-term vision to embrace UAE heritage and grow with the nation.