Dubai, UAE – 7th December 2021 – This holiday season, discover the hottest gifts for your loved ones from Sony's gift guide ranging from its latest headphones, cameras, speakers and TVs. Whether it's for him or her, Sony has something for everyone on your list. 

Sony WF-C500: Small size but uncompromising sound
An ideal gift option to those making a switch from wired earphones to wireless earbuds, Sony WF-C500 earbuds offers an ergonomic design resulting in a snug and secure fit. The earbuds feature Sony's Digital Sound Enhancement Engine (DSEE) engine that upscale standard audio files to hi-res quality. With 10 hours of continuous battery life, these earbuds are rated at IPX4 for water splash and sweat resistance so you can use them while exercising. Compatible with popular voice assistants such as Siri and Google Assistant, the WF-C500 has built-in omnidirectional mic that ensures clear voice quality during calls. The WF-C500 is available in black, green, orange, and white colour options. 

Sony WH-XB910N: Noise cancelling with Extra Bass headphones
The perfect gift for music lovers, WH-XB910N headphones come with a dedicated bass duct that enhances low-end frequencies for exceptional bass to create precise, punchy rhythms for the best listening experience. Featuring Sony's Dual Noise Sensor technology, the headphones offer better noise cancellation as well as 360 Reality Audio that promises a more immersive sound. With Precise Voice Pickup Technology, WH-XB910N headphones pack an inbuilt mic for attending hands-free calls from connected smartphones. The wireless headphones also support two simultaneous connections over Bluetooth and Fast Pair and Swift Pair features. The WH-XB910N headphones are available in black and blue colours

Sony BRAVIA XR A90J and A80J TVs: Next-level immersive viewing experience 
The Sony BRAVIA XR A90J and A80J TVs are the perfect gift this holiday season. Powered by the Cognitive Processor XR, the TVs use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. The new processor uses cognitive intelligence that works like the human brain and immediately adjusts the colour tone, quality and clarity of the pictures as well as detecting the focal point on the screen. These new TVs also up-converts any sound to 3D surround sound to deliver supreme realism with an immersive soundscape. 

Sony HT-A9 soundbar: Best-in-class surround sound
The holiday season is the perfect time to create immersive cinematic experiences at home with the premium HT-A9 surround sound system. Delivering revolutionary multi-dimensional sound experiences, the HT-A9 features 360 Spatial Sound Mapping technology providing an ultra-wide listening area fills every part of your living space so your family and friends get the same sound experience. The soundbar also supports Dolby Atmos® and DTS:X®, so users can experience cinematic surround sound without leaving home. The HT-A9 soundbar is available for AED          7,999.  

Sony Alpha 7IV: Beyond ‘Basic' photo and video 
This holiday season, it's time to take your basic photography to the next level with the Alpha 7IV mirrorless camera packed with the newly developed 33- megapixel full-frame image sensor. The new model features many of Sony's most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today's imaging enthusiasts and professionals who shoot all scenarios. The Alpha 7 IV boasts of rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic' camera can accomplish. The new camera is available at for AED 10,999 for body only, while body with lens kit is available at AED 11,699.

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