Make Up for Ever Introduce Two New High Performance Products Within the Aqua Resist Range

AQUA RESIST

 

#LIVEINTENSELY

 

 

 

Dubai, United Arab Emirates, July 27, 2020:   AQUA RESIST is the ultimate waterproof and long-lasting range of eye products, co- created with makeup artists and tested in extreme conditions to guarantee absolute staying power. Legendarily innovative, these high-performance products last 24 hours* and are waterproof, smudge-proof, sweat-proof, humidity-proof and climate- proof, for a look that is 100% life-proof. The reinvention of the Aqua legacy features 2 new products: Aqua Resist Colour Pencils and Aqua Resist Smoky Shadows. 

 

NEW: Aqua Resist Colour Pencil: Full-Impact Gliding Eye Liner

 

This eye pencil combines the colour intensity of a liquid liner with the ease of use of a pencil thanks to its gel-like texture which glides effortlessly. Its silky texture unleashes bold, saturated colour, waterproof with uncompromising wear. Smudge-sweat and humidity-proof, the Aqua Resist Colour Pencil passed with success endurance tests with success and is also even suitable for sensitive eyes. In 10 essential shades, including 3 Mat and 7 Pearly shades - expressing creativity with confidence has never been easier. 

 

Key Benefits 

 

• 24hr* waterproof and climate-proof wear

• New gel-like glide texture 

• No compromising colour intensity 

• Safe for sensitive eyes and skin

• Integrated sharpener, guaranteeing long-term precision

NEW: Aqua Resist Smoky Shadow: Multi-Use Eye Colour Stick

This three-in-one eyeshadow stick available in 14 shades, including 3 Mat and 11 Pearly shades. The colour stick combines convenience with one stroke application for 24 hours* of waterproof wear in an easy to use format, which can be used as a kohl (on the waterline), as an eyeliner (upper or lower lash line) or as an eyeshadow (on the entire eyelid). The stunningly smooth and silky texture fuses instantly with the skin for an entirely weightless sensation, and its even glide delivers mistake-proof application every time. 

 

Key Benefits

 

• 24hr* waterproof wear

• Unprecedented playtime

• Ultra-bendability and buildable 

• Safe for sensitive eyes and skin

• Integrated sharpener, guaranteeing long-term precision

 

NEW & IMPROVED AQUA RESIST FORMULAS

 

COMBINING PERFORMANCE & EASE OF USE, AND UNCOMPROMISING TORTURE-TESTS TO ENSURE HIGH PRODUCT PERFORMANCE. Aqua Resist Colour Pencils and Smoky shadows have been through rigorous product-testing. In order to ensure that our two innovative high-performance and long-wear formulas are waterproof, smudge-proof, sweatproof, humidity-proof and climate-proof for 24 hours*, Make Up For Ever created brand new instrumental tests which are relevant to consumers’ lifestyle and living conditions. 

 

SMUDGE-PROOF, HUMIDITY-PROOF AND CLIMATE-PROOF. To prove Aqua Resist products resistance to humid climates, Make Up For Ever conducted instrumental tests on subjects, reproducing hot & wet air conditions thanks to a facial sauna. Subjects were exposed to a humidity rate of 90% and temperature of 40°C for 6 minutes, 3 times, repeated every 20 minutes. 

 

ENDURANCE TESTED/SPORT PROOF/SWEAT-PROOF. To prove Aqua Resist products resistance to active lifestyles, Make Up For Ever conducted instrumentals tests on subjects, submitting them to three 65 minutes indoor cycling sessions, at a controlled temperature of 27°C and hygrometry of 45%. 

EASY TO USE, ANYWHERE, IN ANY CONDITION. The Aqua Resist Colour Pencils & Smoky Shadows both offer incredible gliding textures which ensure ease-of-use and maximum blendability for an intuitive mistake-proof application and mastered results* no matter what your make-up skills.

 

SAFE FORMULAS. Our formulas are created with strictly selected ingredients and approved by ophthalmologists: they are suitable for sensitive eyes and contact lense wearers. This easy to apply eye makeup lasts until removal, whilst its soft and lightweight texture make it easy to remove.