A10 Networks Appoints Redington Gulf as Value Added Distributor in Middle East

DUBAI, United Arab Emirates, 4th November, 2019: A10 Networks (NYSE: ATEN), today announced a value added distributor partnership agreement with Redington Gulf across United Arab Emirates, Oman, Kuwait, Bahrain, Egypt, Jordan, Lebanon, Iraq, Qatar and Saudi Arabia.

Under the terms of the agreement, Redington will promote A10 Networks’ entire portfolio of leading solutions including service provider network security to support IoT in the age of 5G, multi-cloud management, distributed denial-of-service (DDoS) with Zero-day Automated Protection (ZAP), carrier-grade networking (CGN) and application visibility and analytics.

Ehab Halablab, Regional Channel Manager – MENA at A10 Networks said, “As our company continues to increase focus and investment in the Middle East region, we require strong channel support to grow our share of the enterprise market. We believe that Redington, with its vast channel network, can help us to recruit new reseller partners into our Affinity Partner program. We will also rely on their sales and marketing expertise and technical training services to promote the A10 Networks brand and increase our partners’ knoweldge of our company’s technologies.”

“Redington has a strong portfolio of security vendors that provide solutions like SIEM, IPS, DLP, packet broker and forensics, that complement those of A10 Networks. This plays well for both our companies and provides growth opportunities. We look forward to growing our footprint in the region through this new partnership.”

With the addition of A10 Networks, Redington can now build and offer partners and customers a robust, end-to-end solution, integrating complementary solutions from various vendors in the company’s portfolio. It also gives Redington the opportunity of revisiting existing customer accounts and using A10 Networks’ solutions to cross-sell/up-sell.

Redington will be investing into a ‘train your trainer’ scheme, which involves a dedicated employee getting trained by the vendor. The distributor will then act as an Authorized Training Centre (ATC) and build scheduled technical workshops to deliver high level technical training and updates to resellers and partners, including certification programs.

“5G and Multi-cloud environments are two of today’s biggest trends that will transform the market. 5G and multi-cloud environments require the most automated and reliable security solutions to ensure that business-critical applications are protected and always available. A10 Networks has proven market leading technologies in these areas, and as such, the vendor is an invaluable addition to our portfolio. We are excited to be able to offer the company’s security solutions to our partners and customers across the region,” concludes Sayantan Dev, Senior Vice President at Redington Gulf.