du launches new postpaid Power Plan with unlimited Data and endless connected benefits for first time in the UAE

Dubai, UAE, February 28 2019: du, from Emirates Integrated Telecommunications Company (EITC), is putting consumers at the heart of its connected offerings by delivering even more value with the launch of three new postpaid plans. Building on its commitment to integrating everyday value into work, home and play, du is enabling customers the opportunity to make the most of zero contracts as well as unlimited data.

‘More data, more value, more life’

Fahad Al Hassawi, Deputy CEO – Telco, EITC, said: “At du, we continually strive to be customer-centric and the rollout of these world-class plans reflects our commitment towards enhancing human connections through our superior telco experience. We know our customers crave data-rich, stress-free connectivity solutions, which is why we are delivering unlimited data and value, as well as breaking down the barriers to worry-free connectivity to support their on the go everyday lives.”

‘Postpaid solutions for worry-free lives’

Acknowledging that consumers lead dynamic, digitally-engaged lifestyles, du has introduced its unlimited data plans to the UAE to offer new and existing postpaid customers a new era of connected experiences. There are three new Plans to choose from – Power Plan 125, Power Plan 200 and Power Plan 500. 

du is also offering customers more flexibility with the addition of zero contracts. This extends to all existing customers wanting to migrate to the new plans once their current contracts end, as well as prepaid customers looking to unlock the added value of the du’s postpaid connectivity solutions.