GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Newly launched 2019 catalogue makes its way to the UAE celebrating the different ways we live at home 

Dubai, United Arab Emirates, 16 August 2018:  IKEA, the region's favourite Swedish home-furnishing retailer, has launched the 2019 catalogue in its 75th year, at an exclusive event at Marsa Plaza - Dubai Festival City, Residential Apartments by celebrating the many different needs that people have in their lives at home and inviting them to feel alive again. As one of the most widely distributed prints in the world, produced in 35 accessible languages, the catalogue is now available in the UAE. 

This year, seven homes have been created as the base for the IKEA catalogue. They each tell stories of different lives, and the catalogue invites the world to an “open house” in these homes which are filled with inspiration for everyday life. 

“At IKEA we are obsessed with life at home and each year we conduct in-depth research to further understand what matters to us all so that we can address real life needs in our catalogue to make people's homes better.” explains Vinod Jayan, Managing Director at IKEA UAE, Qatar, Oman and Egypt. 

Through research presented in the IKEA “Life at Home” report about people's needs and dreams for their homes around the world, having “too much stuff” is the single biggest cause of stress in the home. Globally, 27% of people think that society puts pressure on them to live minimally. 49% of people say that the main cause of their domestic arguments is due to clutter, and in many homes, there is a battle of clutter versus minimalism. 

“We want you to unshackle yourself from what you think is expected of you and rather make room for yourself at home, so you can truly feel alive again. Your home is a place to spend quality time and enjoy what matters to you the most. Whether you have a busy home with people of all ages under one roof, trying to create a calming space in a stressful city, or looking to live more sustainably – the new catalogue spread gives easy to follow steps to apply to your home. We are also happy to announce the launch of our new seamless online shopping experience. A fully integrated e-commerce website that allows you to shop from anywhere you are.” Vinod Jayan, Managing Director at IKEA UAE, Qatar, Oman and Egypt. 

As it celebrates 75 years of IKEA's legacy, the new catalogue also includes a diverse range of furnishings and fittings for the home which reflect its Swedish heritage and other cultural influences from around the globe. True to its ethos, the 2019 edition is also full of features and content that not only offers design inspiration, but promotes the idea living sustainably and provides practical solutions in which to do so. 

Vinod Jayan concludes, “Sustainability, awareness and action are all principles in which we operate on. The 2019 catalogue is a mirror of these ideals. We hope that we trigger a similar approach to life in our customers, helping them live fulfilled and meaningful lives in the pursuit of conservation and charity.” 

IKEA stores across UAE will be inviting shoppers to join them in celebration of IKEA's 75 years birthday celebrations, over a course of continuous weekends through September to December, with numerous fun-filled family activities, children's workshops, cooking classes and workshops for adults. 



Posted by : GoDubai Editorial Team
Viewed 16940 times
Posted on : Thursday, August 16, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 2XL launches Hemlock corner sofa set
Next Story : 2XL's Nicola dining furniture creates a welcoming space to enjoy a meal
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris
Discover the Secret to Younger-looking, Radiant Skin
Climax Mascara Never Fake It
Keep your skin looking healthy and hydrated, naturally
Brighter Eyes with Skin Republic
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Nat...
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of t...
The Balmain Haute Elegance Oval mirrors the brand's soul
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Lexus Design Award 2019 open for entries
Brow Contour Pro 4-in-1 defining & highlighting brow pencil
Joyalukkas adds another jewel to its crown with the inauguration of its third sh...
BodyO launches officially its AiPod for a full body check-up during the Gitex Fu...
HHC looks forward to collaborating with Louvre Abu Dhabi to boost UAE's cultural...
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble fr...
Get flawless skin with Rodial's new Booster Drops
Demand for school supplies is higher than ever
Introducing the GUESS Jeans Fall 2018 Collection'
Elegant and feminine new Mini Bubble set to make a big splash
Johnson's launches Fresh Hydration Range – Cleansed, hydrated skin in just #OneSwipe
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology
The World of Aigner Wunderkammer
UAE Team Emirates Announce Line Ups for Two-day Italian Bonanza
Special Olympics World Games Abu Dhabi 2019 Launches Volunteering Recruitment Drive
Curate your perfect Autumn Winter wardrobe, with Robinsons
REIB DWC-LLC, a Marketing, Management & Financial consultancy Experts from the U...
Dubai Shopping Festival Returns With Much-awaited Mega Raffles
Reinforcing Smartphone's Weakest Link: Huawei Could Launch Ultra-Fast Charging B...
Daniel Craig Brings the Diver 300m to the Surface
DS Podium Chronograph 1/100 sec
Global Report Reveals That the “Feeling of Home” Is Moving Beyond Four Walls
Sharjah Government pavilion highlights digital transformation of Sharjah at GITE...
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch'
Malabar Gold & Diamonds to triple number of outlets to 750 and raise Group turno...
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018
Kibsons Expand Vegan Range
Corum Heritage Eleganza- Dedicated to the stylish woman
Health Shield Medical Center to Celebrate Women of the Capital
Joyalukkas Celebrates the Festival of Light with Irresistible Offers
With more collections and a more spacious car parking, Kalyan Silks moves to El...
AXOR is the official partner for bathroom fixtures of the Design Hotels™ brand
Lacoste Introduces the Keep Playing Collection for Women
Sixth Turkish Airlines World Golf Cup played in Istanbul
Nokia smartphones serves first slice of Android™ 9 Pie on the award-winning Noki...
Emirates Airline Dubai Rugby Sevens 2018 FactSheet
Festival Plaza Announces Lulu Hypermarket at New Lifestyle Destination
The Ford F-150 Raptor: Your Ultimate Partner for Off-Road Adventure
Western Digital powers AI-enabled storage for futuristic surveillance and security
Dubai Land Department: 41 real estate companies compete in International Propert...
Sharjah Girl Guides Unleash their Power on International Day of the Girl Child