Dubai, 8th March 2018: On the occasion of International Women's Day, Bhima Jewellers wows women by launching an exclusive range of jewellery specially designed for the modern and independent woman of today. WOW – “Women Office Wear” collection targets women with a range of lightweight and trendy jewellery in both 18k and 22 kt that can be used as daily wear, office wear, evening wear & to make a fashion statement.
‘This Women's Day we wanted to gift the women around us something in return. From our customer's feedback, we noticed that women do not prefer gold or diamond jewellery as daily wear considering the design limitations in this range. This has resulted in the WOW collection', said Mr. Balachandra Kiran.
The WOW collections in gold & diamond, offers fashion at an affordable price. With WOW gold, intricate pendants matched with attractive bangles come in rose, white and yellow gold, with the products weighing up to 16 grams. The WOW diamond collections, like WOW gold, is suitable to wear to office, daily use or a day out. WOW wows women from price ranging from AED 400 to AED 4000.
Bhima Jewellers also announced ‘Bhima Superwoman', a ﬁrst of its kind activity that will honour one ‘mother-child' duo in UAE with an opportunity to be featured in one of their advertisement campaigns.
‘Like Brand Bhima we are looking at identifying a conﬁdent, contemporary and independent woman with a positive outlook who has a child, to be a model for one of our campaigns. In the process, we also intend to groom the 15 ﬁnalists to elevate their outlook on life in a contemporary fashion', said Mr. Balachandra Kiran.
Mr. Kiran also remarked that they intend to give a platform to every talented woman and child across the UAE to showcase their vibrant personality and diverse talents which is seldom identiﬁed and appreciated.
With more than 40 stores across India, the ﬁrst outlet of Bhima Jewellers opened in Karama Centre in 2015, followed by the Sharjah stores in Nesto Hypermarket in Butina & Muweilah and in Nesto Hypermarket, Ajman . More stores are scheduled to open this year, as part of the expansion plans the brand has for UAE.