The Weeknd and PUMA Go for a Crafted Military Look For Puma x XO Drop 3

Dubai, UAE, November 28, 2017:  The Weeknd and PUMA announce the follow up installment to complete his debut Autumn-Winter ’17 collection with the Global Sports Brand. The third chapter is fashioned out of the concept “Crafted Military”. A completely different colour and print story from the last drop dubbed “Deluxe Denim”, the third and final drop features sports-inspired pieces with a contemporary street look and feel, with oversized silhouettes, Tibetan-inspired military details, rich embroidery and cut and sew details.  

The collection brings new meaning to street luxe with masterfully constructed pieces using the most premium materials. Notable styles include  the PUMA x XO Bomber Jacket in all-over camo canvass and all-black nylon iterations and the returning statement Kimono Jacket also in black and camo canvas renditions. The look extends to accessories with the PUMA x XO Backpack, Beanie and Cap. Signature XO silhouettes compliment the rough and rugged pieces, from the PUMA x XO Hoodie that feature the unique camo pattern and cyber yellow hues to PUMA x XO Camo Tees and Tanks that bear the PUMA x XO logo. 

Completing the collection is the PUMA x XO Parallel in a stealth black colorway. Inspired by military and utilitarian gear, the sell-out PUMA x XO Parallel is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels. 

The third drop of the PUMA x XO Collection is available now in all PUMA stores and select sneaker retailers in the UAE. 

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