Panasonic's New Marketing Campaign to Foster Stronger Customer Value for the Brand in the Region

‘Makers of Quality. Mastered in Japan’ campaign reinforces Panasonic’s Japanese Craftsmanship, Quality Innovation and Customer Trust

Dubai, United Arab Emirates: Panasonic Marketing Middle East & Africa (PMMAF) has launched its one of the biggest consumer marketing campaign in the Middle East - ‘Makers of Quality. Mastered in Japan’, to emphasize on stronger customer value for the brand.

With this new campaign, Panasonic aims to continue delivering on its century old heritage of Japanese craftsmanship and quality innovations laying emphasis on ‘Japan Quality’. The brand is looking to further empower its regional customers, by offering products that not only provide comfort, ease, and convenience on a daily basis, but match their premier lifestyle as well.

“Panasonic with its 100-year heritage, prides itself in being a brand that genuinely understands quality,” commented Mr. Keisuke Nakagawa – Director, Consumer Marketing, Panasonic Marketing Middle East & Africa.

“We offer excellence that is deeply rooted within our Japanese culture. Our uncompromising craftsmanship and continued innovations helps to offer premium range of products, that cater to every lifestyle need, be it at home or at work. Our discerning customers are among those who enjoy quality over everything else, and we will continue to offer the widest range of the right products for them,” he added.

Mr. Sachin Wadhwa, Managing Director, Al Futtaim Panatech elaborated, “Panasonic is a globally recognized brand, and it is hugely popular in United Arab Emirates. This new campaign will further help us strengthen the affinity with our customers who value premium ‘Japan Quality’ products.”

The campaign features three key segments of the brand’s consumer product line up which are Garment care, Kitchen Appliances & Beauty/Grooming care for the targeted audiences. Consumers will learn about the durability, efficiency and quality moments that these products bring to their lives. Each product shown in the campaign boasts of Panasonic’s unbeatable expertise such as Prime Fresh Freezing (Refrigerator), Abaya Wash Feature (Washing Machine), 360° Sole Plate (Iron), Japanese Blade Technology (i-Shaper Beard Styler) and NanoeTM Technology (Hair Dryer).

Intended to allow consumers to connect with Panasonic on a personal level, the company’s brand messaging can be seen across print, online, and broadcast. Dedicated social media campaigns targeting consumers along with outdoor advertising is set to bolster brand equity and market share.

Panasonic products are available at Al Futtaim Panatech Showroom (Deira - Dubai) and various mass merchandisers stores across United Arab Emirates.