Al Naboodah Group Enterprises announces strategic partnership with leading European truck brand DAF Trucks N.V

Marks the Group’s entry into the UAE’s truck industry, further diversifies its portfolio of global brands 

Dubai, United Arab Emirates - 04 October 2017:  Al Naboodah Group Enterprises (ANGE), one of UAE’s oldest and most respected family conglomerates with a diverse portfolio of businesses – together with DAF, a leading European truck manufacturer – today announced a partnership to unveil the latest models of DAF trucks in the UAE.

DAF is a premium commercial vehicle manufacturer based in the Netherlands. The industry-leading trucks are manufactured in the finest facilities in Europe. Under the partnership, ANGE will represent the DAF brand in the UAE, providing widespread sales and after-sales services. 

With a near 60-year legacy in the UAE, ANGE is the partner of choice for DAF to fuel their growth in the region.

Buti Al Naboodah, Deputy Chief Executive Officer: Commercial for ANGE, commented: “Al Naboodah Group Enterprises is committed to diversifying our business to provide innovative solutions to our consumers that help support the economy and lead society towards a sustainable future. Our new partnership with DAF represents a new milestone and a new business stream for the Group and is considered a landmark step to reinforce trust and reliability to our commercial vehicle industry stakeholders”.

Michiel Kuijs, Director of Sales Operations for DAF said: “As a premium brand, DAF wanted to be sure that we had a well-respected and very professional partner that represents our values. We looked for a partner who shares our ambitions. In terms of quality, after sales, services and customer satisfaction. We found the right partner for the future in Al Naboodah Group Enterprises with a proven track record just like DAF.”

The new product range includes light, medium and heavy duty trucks that cater to a wide variety of segments and applications. The trucks are highly reliable, environmentally friendly, fuel efficient and durable vehicles – resulting in a lower TCO (Total Cost of Ownership), smooth on-road travel and optimum comfort for the driver.

Ajit Kumar, Chief Operating Officer: Commercial, Transport and Electrical for ANGE said: “The collaboration with DAF is the culmination of Al Naboodah Group Enterprises’ investment in providing locally-based, world-class trucks with tailor-made solutions to meet the local market demands and requirements. In partnership with DAF, we’ll be able to provide truck customers in the UAE with best-in-class quality and after-sales service”.

The development process of DAF trucks takes place in a high-tech environment with advanced 3D and CAD CAM-computer programs and state-of-the-art development facilities. Engines are put under the most extreme conditions, at temperatures from -20˚ to +50˚ Celsius to test their efficiency.

As a demonstration of confidence in the brand, ANGE has incorporated 60 DAF trucks into their own fleet across a range of applications. Due to their superior level of performance, ANGE has supplied 520 VDL Buses powered by DAF Engines to the Dubai Roads and Transport Authority.