Domestic Helpers Tell Their Stories through Art

Dubai, UAE - Sunday, May 28, 2017 — FleishmanHillard Middle East and the Sameness Project came together to run the Soles & Stories initiative to mark the firm’s 70th anniversary, which culminated in an exhibition at Gulf Photo Plus. The project featured seven domestic workers from the Philippines, Kenya and Sri Lanka, who were provided a pair of shoes to design as a creative outlet for their self-expression, to tell their hopes, dreams, joys and pains.

Their works of art were displayed last night alongside their portraits shot by acclaimed Emirati photographer Amani Shali. The items were sold with proceeds going to the maids for their efforts, who then generously pledged to donate part of the funds to the Dubai Women’s and Children’s Foundation. 

About FleishmanHillard

FleishmanHillard specializes in public relations, public affairs, marketing, paid media, and transmedia and social content. The firm’s award-winning work is widely heralded, winning more than 100 industry accolades in the past year, including ICCO Global Awards, Global Sabre Awards, PRWeek Awards, Silver Anvil Awards and at the Cannes International Festival of Creativity, to name a few. FleishmanHillard is part of the DAS Group of Companies, and has more than 85 offices in 30 countries, plus affiliates in 47 countries.