DU Launches a Data-Only SIM to Address Data Hungry Consumers Who Want Internet on the Go

No more boundaries with du’s data SIM, with up to 50 GB to power a significant number of devices such as tablets, Mi-Fis, new iPad  and Car-Fis available on installment with zero upfront payment

DUBAI, UAE, 15th May 2017: du has introduced its all-new data-only offering – the Data SIM. Now du customers can benefit from up to 50GB connectivity, wherever they are in the UAE, giving them the freedom to connect in more and more ways and through different devices.

Customers opting for the Data SIM plans can sign a 12 months contract with du and choose from a 3GB, 10GB and 50GB option for a AED 99, AED 179 and AED 379 respective monthly fee. du also gives existing customers the 12 month option for a reduced rate of AED 149 for 10GB and AED 279 for 50GB per month.

To complement the launch of Data SIM and In recognition of customers who wish to connect in an increasing number of ways, du is also introducing a wide choice of new non-handset devices. du customers have the choice of either the standalone Data SIM, or to purchase it with a compatible device from du’s extensive portfolio including Mifi, Router, Car-Fi, or the new iPad or Samsung tablet. All these additional devices are available on installment with zero upfront payments. 

“The global connectivity paradigm is changing, and as a leading information and communications company, we have to evolve with it. We have witnessed the dramatically changing ways that UAE consumers work and play, which is related to their levels of connectivity – work is no longer limited to a desk in the office, for example.  We are thrilled to introduce our  Data SIM, which diversifies our offering   to meet the specific requirements of our consumers, whether they need data in the car, on the beach, or in the Majlis,” said Fahad Al Hassawi, Chief Commercial Officer, du.

“Data SIM provides du customers with the ultimate high speed connectivity anywhere in the UAE. Catering to our customer’s needs has always been our foremost priority and we want this mobile service to be accessible for all our du customers, no matter what package they are looking for,” he added.