PUMA Women's Spring-Summer '17 Rolls on With the ‘DO YOU' Campaign

Cara Delevingne Shows-off Her Own Take on the Latest Basket and Suede Heart Styles

Dubai, UAE, May 4, 2017:  Global Sports Brand PUMA keeps the flame alive and continues to inspire confidence in women everywhere with their ‘DO YOU’ campaign for Spring-Summer ’17. Working once again with International Model, Actress, Activist and Brand Ambassador Cara Delevingne, the campaign encourages women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life.

Living up to the mantra that the ‘only way to be you is to #DoYou’, the campaign shows Cara in her natural, candid element, wearing pieces from PUMA’s latest Women’s Sportstyle and Bodywear ranges which she styled herself.

Cara stresses that you should dictate your own destiny, from your attitude towards life down to your personal style. You should look through the same lens when you make fashion choices. “It’s about finding yourself. It’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don’t follow the crowd,” she adds.

The ‘DO YOU’ Spring-Summer ’17 campaign launches this month featuring sports-inspired products from PUMA Sportstyle and Bodywear. See product information below. Follow @PUMA for the latest on the campaign.

Suede Heart Denim (363371 01/02/03)
The breakout style Basket Heart gets a denim makeover. The court icon is decked out in an all-over denim-look upper, this sweetheart is as tough as it looks. Thick cotton laces complete the style for the perfect bow. Available in indigo hues of Twilight Blue, Halogen Blue and Oatmeal.

PUMA Suede Heart Denim is available exclusively on Namshi and PUMA Stores from May 1st.