Massimo Dutti Spring/Summer'17 Campaign – Summer Echoes

Dubai, UAE, March 22, 2017:  This season, the design team has presented its ideas and brought its sketches to life on a catwalk that will become the showcase for the creations of fashion’s future trends. Their legacy for the upcoming season: a series of new, timeless pieces that will serve to strengthen the brand’s position among industry leaders.

Warm weather is just around the corner and with it a return to life lived outdoors, long days and laughter; a time of making up stores and experiencing exciting adventures…an ode to good weather with a single purpose: to have the best time possible. And Massimo Dutti presents its Boys&Girls Spring/Summer ’17 campaign under this motto of fun and comfort with a collection that reflects the spirit of the brand with clear references to a rustic aesthetic.

Natural and resistant fabrics are showcased in all-terrain pieces that create the perfect summer postcard.  Dresses for enjoying the outdoor, with girls’ looks enhanced with a range of references to this special link with nature. Straw hats, cotton shirts and polos, romantic-inspired dresses in ultralight fabrics, jumpsuits and two-piece sets in a perfect blend of cotton and knits. Boys are ready for adventure in lightweight and cool cotton shirts combined with pants, shorts and ultralight denim, a staple for any spring/summer season.

A selection of unique pieces in colours sourced directly from nature, with a wide range of toasted tones, mustard yellow and shades of green, as well as sea-inspired blue and coral that pops up throughout the collection. Accessories such as footwear –with boots for him and sandals for her– also play a key role in fully enjoying endless hours of action. And at the heart of every piece in the new collection: maximum comfort.