#NoFilter: Just High Definition Clean for Our Clothes

Ariel Platinum Sets New Standard of High Resolution Clean 

Dubai, United Arab Emirates: February 15, 2017 – We’re living in a High Definition (HD) world – a world of clarity, contrasts and flawless imagery that is constantly increasing our standards and expectations. And it’s not just television, cameras and technology. HD is now a must in every aspect of our lives, including in our wardrobes. Fashion is responding by using advanced fabrics and techniques, through sharp colours, textured fabrics and contrasting patterns. 

In order to keep up with this fast paced world, we have to take control of perfecting the details of our clothes. And to reach a completely flawless look, Ariel has introduced its new Platinum collection that sets a new standard of HD clean that maintains the details of the clothes you love. This is why actress and Ariel ambassador, Nelly Karim, who always seeks the best care possible for her coveted clothing, endorses Ariel’s latest collection.    

You can’t see it, but everyday washing and wearing can create a filter that affects your clothes. Each day, clothes collect sticky dirt such as greasy body soil, sebum, sweat, skin flakes and dust that can create a filter that hides the beauty of your clothes. If not removed, it will build up over time affecting the look, feel and smell of garments. This sticky dirt filter can become visible in the form of yellowish, greyish layer that is tough to break down. Traditional detergents are unable to remove it, causing clothes to lose their HD sharpness and look dull. 

New Ariel Platinum collection delivers Ariel’s best for an HD Clean, designed specifically to reveal and maintain the features of our HD wardrobes. Unlike other washing powders, Ariel Platinum HD uses proprietary technology, that is not available today on the market, which not only removes visible stains but also acts on the fibres to remove dinginess and sticky dirt and remove the hidden dirt which traditional detergents may leave behind. The result is a new standard of HD Clean to maintain your clothes’ HD beauty, with #NoFilter!

The collection offers three different HD cleans to choose from, so you can choose the laundry care that’s right for you

• Luminous HD Clean – lifts away dullness from whites and colours, restore vibrancy and rejuvenate your clothes
• Fragrant HD Clean – delivers 24 hours of freshness during wear
• Pure HD Clean – removes up to 99% of allergens

Stay HD Clean with Ariel Platinum and enjoy #NoFilter days.