TAG Heuer Geneva Novelties 2017

TAG Heuer CARRERA HEUER-01 Full Black Matt Ceramic
Totally black and totally matt, TAG Heuer is unveiling its very first proprietary men's chronograph made entirely from ceramic, including the bracelet.

Presented for the first time two years ago at Baselworld, the Carrera HEUER-01 is THE signature Chrono model from the TAG Heuer manufacture. In 2015, the watch formed the cornerstone of a burgeoning new collection, with a new design, a new HEUER-01 in-house calibre, and a new modular case design with 12 different elements enabling multiple combinations of materials and colours.

For this 2017 version, the sleek chronograph — the brand's current best-seller — has been entirely produced using matt black ceramic. The case, bezel, lugs and case middle (all the parts exposed to friction) are made from black ceramic. This material offers unparalleled scratch-resistance. It presents a micro-blasted finish for a flawless deep black design. Technically, to guarantee perfect water resistance to 100 metres, steel is always present on all the functional parts of the watch (inner box section, screw-down case back, push-pieces etc.) to enable the gaskets (crystal gasket, case-back gaskets, push-piece gaskets and crown tube) to fulfil their function.

The watch is sleeker than ever, with a more contemporary look, and the ceramic bracelet with its H-shaped links and matt finishes is a pleasure to wear. In fact ceramic seems the perfect material for the watch industry. It is incredibly hard — yet soft to the touch — and highly scratch-resistant (a key quality in a watch). It keeps its original colour, fresh as the day it was made, and does not oxidise. It is hypoallergenic (also very important if you wear your watch for 10 to 12 hours a day) and is lighter than steel.

Having benefited from five years of continuous improvement and optimisation, the HEUER-01 calibre has attained a very high level of quality while its production costs have been carefully managed, making it the only 45 mm Manufacture-made Chronograph using this type of material available for between 5000 and 7000 CHF, depending on the version. 

Aquaracer 300M 43mm
A steel watch with an aluminium bezel available in red, black or blue

Aquaracer. The quintessential sports watch inspired by the lure of the deep. Ever the pioneer, in 1892, Edouard Heuer filed the first patent for a watertight case in the history of watchmaking. It was an immediate success. Since that time, the Aquaracer (the collection created by TAG Heuer in 2003) has continued to evolve, developing into the perfect timepiece for all kinds of extreme conditions, not just diving and other seafaring activities.

Robust and water-resistant to 300 metres, this watch — featuring a uni-directional rotary bezel, with its twelve sides and six studs, screw-down crown, large luminous indications on the indexes and hands for improved visibility when diving and screw-down case back engraved with a diver's helmet — is immediately recognisable.

For the 2017 edition, the Aquaracer keeps its key characteristics while becoming more accessible with an aluminium bezel (instead of ceramic for the 2016 edition) and a quartz movement to meet strong market demand. The high quality of the Aquaracer's finishes and functions yet again make it one of the best value timepieces on the market.

New Aquaracer Lady 300 Metres 35mm
In deep ocean blue, or intense black for a more timeless watch, the new steel Aquaracer models are unflinchingly sporty and elegant, for the active modern woman.
So what’s new? A natural mother-of-pearl dial in blue or black, finished with a ceramic bezel and a tone-on-tone strap with a satin finish.
The model is also available with a steel bracelet to highlight its sporty style, and with a diamond-set bezel for a touch of glamour.

Aquaracer. Ever the pioneer, in 1892, Edouard Heuer filed the first patent for a watertight case in the history of watchmaking. It was an immediate success. Since that time, the Aquaracer (a collection created in 2003) has continued to evolve, becoming a sports watch beloved by men and women in equal measure. While available in various sizes and materials, the ceramic models in particular were a huge success last year.

This year, TAG Heuer is releasing a brand new version for women, in steel with a natural mother-of-pearl dial in a semi-transparent blue or black lacquer (a first for TAG Heuer), finished with a ceramic bezel and a tone-on-tone rubber strap with a satin finish. In an elegant 35 mm size and water-resistant to 300 metres, this sports-inspired watch clearly draws on the collection’s iconic design with a 12-sided uni-directional rotating bezel featuring 6 polished catches and presented here in ceramic, an ideal material that offers unequalled scratch resistance.

Finally, for a touch of glamour, the dial is set with 11 diamonds with settings – and the bezel can be set with 35 diamonds for a total weight of 0.59 carats. A completely steel strap is also available for sports enthusiasts, with links alternating between their brushed outer and polished centre.