Kiehl's Introduces an Ultra Lightweight Cleansing Oil to simplify evening routine

Midnight Recovery Botanical Cleansing Oil eliminates the need for double-cleansing

Dubai, UAE, December 13, 2016:   In 2010, Kiehl’s became a pioneer in the facial oil category when it introduced Midnight Recovery Concentrate, a potent blend of botanical extracts that replenishes skin overnight.

Today, by leveraging Kiehl’s chemists’ expertise in lightweight yet highly efficacious face oils, Kiehl’s is proud to introduce Midnight Recovery Botanical
Cleansing Oil, a non-comedogenic, non-acnegenic innovation that deeply cleanses while maintaining the skin barrier without leaving an oily residue.

Midnight Recovery Botanical Cleansing Oil not only efficiently washes away skin impurities such as dirt, oil and sunscreen, but is also effective on stubborn
makeup, eliminating the need for double-cleansing.

DID YOU KNOW?
In the 1950s, inspired by the ancient Asian practice of using oil to cleanse skin, make-up artists in Hollywood began using oil to remove make up. Today cleansing oils are a make-up artist staple and even highly recommended by Dermatologists.

AN INNOVATIVE LIGHTWEIGHT, YET NOURISHING ARCHITECTURE
“Using oil to clean one’s skin may seem contrary to what consumers have historically been taught, especially those with oily skin,” noted Cammie Cannella Kiehl’s Vice President of Global Education. “However, cleansing oils like Kiehl’s Midnight Recovery Botanical Cleansing Oil are a most effective way to gently cleanse skin. Our formula offers the distinct benefit of not only cleansing gently but also maintaining the skin barrier.”

HOW TO USE IT?
Kiehl’s recommends a simple 4-Step Oil Cleansing Method:

• Step One: Dispense 3-4 pumps into dry or wet hands.
• Step Two: Massage into dry skin, including eye area.
• Step Three: Add water and massage skin to emulsify the oil, creating a gentle cleansing milk.
• Step Four: Rinse your face thoroughly and pat dry with a soft towel. Follow with your existing nightly skin regimen.

For long-wear and waterproof eye makeup, first dispense two pumps onto a cotton pad and gently press on the eye area for 10 seconds. Gently wipe outwards and repeat if necessary. Follow with the 4-Step Oil Cleansing Method.

ADDING MIDNIGHT RECOVERY BOTANICAL OIL TO A KIEHL’S REGIMEN

Midnight Recovery Botanical Cleansing Oil should be the first step in your evening routine, as it prepares your skin for optimum nighttime replenishment.

Kiehl’s story began as an old-world apothecary in the heart of New York’s East Village.
Celebrating this year its 165th anniversary, Kiehl’s bring its unique and extensive heritage of providing efficacious skincare, formulated with the finest natural ingredients and latest scientific discoveries, to provide a healthy skin and tailored service to its community of consumers.

Price:
Midnight Recovery Botanical Cleansing Oil, 180mL – 147 AED

The Midnight Recovery Botanical Cleansing Oil will be available in stores in January 2017.