BIODERMA Launches Sensibio Gel moussant in the UAE

Sensibio Gel moussant, a soothing mild cleansing gel with reinforced hydration

Dubai, 7 December, 2016:  Leading French dermatological skincare brand, BIODERMA, which has a mission to place biology at the service of dermatology, has announced the launch of the Sensibio Gel moussant; a mild cleansing gel which works with the biology of the skin to soothe and rapidly relieve skin irritation as well as increase the hydration rate by 77%. 

The product is part of BIODERMA’s Sensibio range developed for sensitive skin and is a perfect complement to the Sensibio’s existing product range.  
Commenting on the launch, Jean Girard, General Manager, BIODERMA Middle East said, “Following the immense success received by the Sensibio H2O micellar water in the region, we are thrilled to launch the Sensibio Gel moussant as the perfect addition to the existing range. The product was inspired by BIODERMA’s passion for skincare and works in perfect harmony with sensitive skin to preserve the skin’s barrier function and offers intrinsic protection and hydration. We are confident that the Sensibio Gel moussant will replicate the success and popularity enjoyed by other products in the range”. 

WHAT IS SENSITIVE SKIN? 
More than 50% of women around the world have sensitive skin making it one of the most common skin types. This is caused by a decrease in the tolerance threshold of the skin and can be aggravated due to external factors such as the sun, wind, pollution as well as stress. 

Sensitive skin can often result in unpleasant sensations including, burning, smarting, discomfort, flushing or blotching so it’s important to ensure its protected, strengthened and that its tolerance threshold is increased. As sensitive skin is prone to dehydration, increased dryness will make the skin even more vulnerable so that it feels tight.

Depending on the origin, extent and stage of skin sensitivity, BIODERMA’s Sensibio range offers exclusive patents or biological complexes and active ingredient complexes in appropriate textures.

BIOLOGICAL MODE OF ACTION
The Sensibio Gel moussant has been developed by BIODERMA scientists incorporating a unique patented complex known as D.A.F.®. The D.A.F.® complex is an association of active ingredients which makes it possible to reinforce the tolerance threshold of all types of sensitive skin.

The product is also enriched with Coco Glucoside/Glycéryl Oléate which is an active ingredient that mimics the skin structure and restores the skin’s lipids and moisturising properties. Thanks to its soothing and superfatting active ingredients, it rapidly relieves irritation with excellent skin and eye tolerance.

BENEFITS OF SENSIBIO GEL MOUSSANT 
Upon regular use, the uniquely developed Sensibio Gel moussant works to support sensitive skin that is usually less resistant when it comes to irritants. As sensitive skin is fragile, the Sensibio Gel moussant promotes the skin’s natural biology and increases its hydration rate by over 77%. 

The Sensibio Gel Moussant has 100% excellent skin and eye tolerance and is free of soap, fragrance, parabens, and colorants, to help relieve irritation and discomfort of the skin. The product is also hypoallergenic with a physiological pH and is non-comedogenic to avoid aggravating sensitive skin.

DIRECTIONS FOR USE 
For optimum results, users are recommended to use the product every day in the morning and/or in the evening. 
Step 1: Apply on wet skin. Work into a foam.
Step 2: Rinse thoroughly. Dry gently. 
Step 3: For a deeper cleanse, follow this up with the Sensibio H20 micellar water 
Step 4: For extra moisture, BIODERMA suggests applying Sensibio Light or Rich soothing creams
Sensibio Gel moussant will be available on shelves at all leading pharmacies across the country for a price of AED 99 from January, 2017 onwards.