|
Dubai, UAE, December 4, 2016: For women with combination skin, NUXE has concentrated Daylily's anti-aging power to fill in wrinkles and provide a firming effect in a formula with a velvety matte finish, designed specially to meet their needs. Combination skin is replumped, seemingly lifted... with no fear of shine!
The secret behind the formula…
NUXE Research took a closer look at the three key dermal proteins. In addition to collagen and elastin, NUXE highlighted a key protein that remains almost unexplored in cosmetics, despite its role in the integrity of the dermal architecture: vimentin. As we get older, these three proteins can be subject to alteration. This then triggers the appearance of signs of aging.
This revelation was NUXE's inspiration for the development of a novel anti-aging response. The source of the innovation was the discovery of a flower with marvelous powers: Daylily. In combination with Mimosa of Constantinople, Daylily Oleoactive® protects and repairs the 3 key proteins of skin youth.
Merveillance® expert therefore offers a solution to combat visible lines and loss of firmness.
Daylily, a marvelous flower, a marvelous extraction technique…
Native to Asia, Daylily blossoms at daybreak and withers at sunset, regenerating the next morning in the form of a dazzlingly fresh new flower. NUXE selected red Daylily, grown on the Dutch island of Texel, for its rich content of active molecules. To extract the essence of these active molecules, NUXE opted for a solvent-free, dynamic and natural extraction method, underpinned by 20 years of expertise in botanical oils: oleo-eco-extraction.
This method involves grinding all the aerial parts of Daylily (stems, petals and leaves) into a powder. The powder is then mixed with avocado and musk rose oils before being filtered.
On its own, the resulting concentrate is titrated in 12 active molecules, dominated by flavonoids, carotenoids and unsaturated fatty acids.
Its effectiveness is backed by 3 patents pending (FR).
As Aliza Jabes, CEO and Founder of NUXE Group mentions: “Our research highlighted the role of vimentin, a protein that plays a key role in the organization of the dermis. In 2014, this discovery resulted in the birth of a major innovation: the Merveillance® expert
range and its flagship active ingredient Daylily Oleoactive®, which has proven to be effective in reducing wrinkles and maintaining skin firmness.
All that was missing in the Merveillance® expert ritual was a product that meets the needs of women with combination skin. Thus, we created a corrective fluid that has the anti-wrinkle and firming properties of Merveillance® expert and that also tightens pores and reduces shine.”
In 2016, NUXE finally launches the ideal solution to fill in wrinkles and firm combination skin, while creating a matte finish and tightening pores with Merveillance® expert fluide.
Indeed, because of hormonal imbalances or factors such as stress, tobacco or pollution, more and more women are affected by combination skin. They suffer from excess sebum on the T-zone and may have dilated pores. Very rich anti-wrinkle skincare products tend to accentuate these issues…
Merveillance®expert fluide is available at Sephora and all leading pharmacies across the GCC for AED225.
|
RSS Feed 
