Al Masraf Bank bolsters customer relations with launch of unique credit card loyalty program

UAE, November 29, 2016 - The Arab Bank for Investment and Foreign Trade (Al Masraf Bank), one of the UAE’s premier banking institutions, has announced the launch of ‘Al Masraf Points’ - a unique Al Masraf Rewards Program that will enhance engagement and strengthen relationships with its customers. It is also meant to attract new customer looking for free benefits as a reward for loyalty. The unique loyalty program has been designed to offer added value and enhanced experiences through exclusive benefits to the bank’s credit card customers. 

Al Masraf Points can be earned in three exciting ways. The first is through Signup Bonus by enrolling to pay Annual Membership Fees, second is by transactions of every USD 1 or equivalent spent worldwide; and lastly, via Bonus Annual Spend for total retail purchases done in the last 12 months since activation.  The accumulated points can be swiftly redeemed with instant rewards across the bank’s multiple partners by simply logging into the bank’s portal almasraf.ae Some of the rewards include free airline tickets for over 900 airlines, electronics, hotel stays across 450,000 hotels worldwide, car rentals from more than 150,000 partners, and tickets to sporting events, to name a few, making it one of the richest loyalty program.

Ahmed Alrefaei, Chief Operation Officer, Al Masraf Bank, said: “Al Masraf Bank has introduced Al Masraf Rewards as a generous credit card program that offers exclusive benefits to our esteemed customers. Our focus remains on further building up our relationship with our customers while boosting our business and we are confident of achieving both our goals through the launch of Al Masraf Points. It is one of the most innovative schemes currently available in the UAE banking sector which enables credit card users to earn, accumulate and redeem points for a more rewarding banking experience.”

Al Masraf Bank continues to launch value added rewards and incentive programs along with best-in-class products and services for its customers. The bank aims to become consumers first choice for all banking solutions, as well as the country’s most innovative and preferred financial partner for all financial services.