New Balance at Sole DXB 2016

Made

The MADE part uses the interesting story of the 990 to drive its story of US manufacturing heritage.  
The 990 story sets a premium tone for the series, and presents it as a platform for story-telling and brand collaborations.
The opening is referenced from the NB MADE brand guide, so the facts and data used are official.
Tone: premium, proud and confident of the US made heritage, as per the NB MADE brand guide. 

580

Focuses on the street relevance and evolution of the model from creation to 20th anniversary.
Tone: energetic

CT300

Tells CT300 tech and story while projecting a vintage classic image.
Tone: energetic

About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalancegcc.com