Atelier Reverso, The privilege of imagining your own watch

Dubai, UAE, November 8, 2016:   Choosing a Reverso watch is a significant act. One hopes for it, dreams of it and finally makes the choice – sensitive to its history, seduced by its iconic design as much as by the expertise of the Manufacture Jaeger-LeCoultre, and won over by the smooth move of sliding the case to reveal its hidden face. Personalising the back of the model is a unique way of claiming ownership of one’s watch. Jaeger-LeCoultre has imagined a way of rendering this experience even more exclusive by offering the “Atelier Reverso”. Aficionados of the Duo and Duetto versions now also share the privilege of personalising their Reverso. No watch will ever be as precious as one that closely matches our desires.

An incomparable experience
Whether at the time of purchase or at any given moment, Jaeger-LeCoultre already offered the possibility of having the back of the Reverso engraved, as well as changing the strap. These options that endow the watch with a strong identity remain as relevant as ever. The solid-back models of the Reverso Classic and One collections lend themselves perfectly to engraving.

The Manufacture now wishes to share its horological culture – with all its joys, its careful reflexion and its suspense – in a whole new way. The Grande Maison is thus now offering each watch lover the chance to take part in the adventure of their own Reverso by choosing the design of the back dial. The hands of Jaeger-LeCoultre artisans in the Vallée de Joux, at the heart of the Swiss Jura, will give shape to the imagined ideal. This experience proposed for Duo and Duetto models in the Reverso Classic collection is intensely thrilling.

Areas of absolute freedom 
Each of us has our own sensitivity and style universe. Atelier Reverso enables us to express such personal wishes and desires through the proposed range of dials, such as versions made of stone or adorned with an ivy motif. Each colour infuses the timepiece with a distinctive vibrancy, from the tender hues of delicate pink, to profoundly moving shades of dark blue or magnetic grey expressing contemporary elegance, or the energy-filled glow of reds and browns. On the Reverso Classic Duetto model, the dial can be intensified by gem-set hour-markers that infuse the face of the watch with a majestic star-like quality. These gem-set hour-markers may also be complemented by a gem-set centre that creates a sparkling radiance. These particularly exclusive gem-set dials will be available only on limited editions. The composite beauty of the Reverso is equally irresistible when adorned with an ivy motif, graced with stylised leaves symbolising faithfulness and depth of feeling.

The Reverso Classic Large Duo watch lends itself equally well to the Atelier Reverso adventure. This model features an entire front side dedicated to tradition and expertise, with a brushed and guilloché dial hosting a 24-hour day/night indicator at 6 o’clock. Swivelling the watch reveals local time and this dial can now be clothed in new colours: an intense pigment-saturated dark blue or a sophisticated burgundy, while a choice of three different stone versions ensures a powerful graphic statement.

Atelier Reverso naturally also enables a choice of straps in a wealth of refined shades as well as calfskin, alligator leather, ostrich and satin materials.

A famous star guest in 2016 
Because we live in an open world nurtured by ideas and exchanges, Jaeger-LeCoultre has invited a star guest to take part in the Atelier Reverso by developing an ephemeral set of proposals that will be available to complement existing ones for just one year. To mark the 85th birthday of the Reverso watch, Christian Louboutin is the mind behind the 2016 edition. At once artist and artisan, driven by an authentic passion for shoes, this talented creative has given rise to unique and instantly recognisable designs. His collections for both men and women offer an unprecedented blend of wit, glamour, elegance and marked technical sophistication. Since the launch of his Maison, his shoes have been immortalised in museums, on fashion runways and red carpets the world over. An unexpected collection created within the context of the Atelier Reverso is sure to cause a sensation.

The Manufacture spirit pervading each boutique 
Atelier Reverso kicks off in the spring of 2016 in Jaeger-LeCoultre boutiques. Dial samples, a digital app, careful guidance and advice: everything is being done to ensure that the process is a passionately exciting and indeed truly galvanising experience, ensuring the steady but sure transformation of the Reverso into that intensely personal watch one has always dreamed of. In this respect, Jaeger-LeCoultre boutiques become an extension of the Manufacture, offering a blend of luxury and the hand-crafted atmosphere of an artisan-style workshop. Each location has already been designed in this spirit. The Art Deco ambiance, the hushed, plush lounges conducive to exchanges between passionate watchmaking enthusiasts, the subtle light effects, the current collections echoing the historical pieces and treasures from the proud heritage of the Grande Maison: all contribute to the flow of inspiration and to stirring the imagination. It is here that one can express a uniquely personal vision of one’s Reverso; here that one senses the powerful sense of pure creative pleasure.