Al Ahli Holding Group's New Age Fitness to launch unique mixed-martial arts based gym concept ‘MCage'

October 31, 2016 - New Age Fitness, subsidiary of the Al Ahli Holding Group, has launched a new and exciting unique mixed-martial arts based gym concept called ‘MCage.’ The announcement was made in a special event held at the (Golds Gym, Barsha Mall, Dubai). Present during the event was UFC Hall of Famer and MMA fighter Randy ‘The Natural’ Couture, who was also announced as the new brand ambassador for ‘MCage’ & ‘Yalla Fitness’. The launch of ‘MCage’ complements the company’s continuing commitment to provide its customers with fitness and health services that are based on high international standards--throwing the spotlight on its significant role as a leading promoter of health and fitness. 

Mohammed Khammas, CEO of Al Ahli Holding Group said, “We are proud to announce this new offering from New Age Fitness, ‘MCage,’ which falls in line with our continuing efforts to promote health, wellness and fitness across the UAE. In line with this, we have also invited world-renowned MMA fighter Randy Couture to Dubai and have appointed him as ‘MCage’s new brand ambassador. We are confident that Randy can further inspire and encourage members of the UAE community to stay fit through exercise, clean living and healthy eating.”

Randy Couture has been selected as their new brand ambassador because of the positive impact he has made on the public—promoting a healthy lifestyle and encouraging exercise as a key way to keep fit. Couture is also in the UAE to attend this year’s edition of POPCON, the largest pop-culture festival of its kind globally, which was held from recently at the Dubai Outlet Mall. 

The event is themed around a various genres of pop culture such as movies, television, comics, games, collectibles, music, anime, digital content, cosplay, beauty, sports and fitness. During the exciting three-day event, Couture is expected to promote ‘MCage’ and its availability across Al Ahli Holding Group’s diverse portfolio of fitness facilities—New Age Fitness, Gold’s Gym and the soon-to-be-launched boutique fitness gym, ‘Yalla Fitness.’