Step into Wonderland: Lush launches its Largest UAE Store in City Walk, Dubai

Offering a vibrant explosion of Lush-ness and fitted with an environment-friendly look, UK-based handmade cosmetics brand Lush is set to open its biggest and most unique UAE store in City Walk on 6th October 2016

Dubai, UAE, October 5, 2016:   Leading international handmade cosmetics retailer, famed for its environmentally conscious, innovative products and stores, Lush opens its largest UAE store at City Walk, Dubai today. Lush City Walk, located in Al Wasl junction, offers a boulevard shopping area so customers can enjoy the first outdoor street location in the heart of the city. 

Open to the public from Thursday, 6th October, Lush’s newest store takes inspiration from its flagship store in London, Oxford Street store, providing an immersive and innovative Lush experience for all. City Walk’s new, eco-friendly store will spread across an impressive 119 square meters of retail space, and 128 square meter of total area. 

Of the City Walk store opening Ziad Kaddoura, Middle East and North Africa Director comments: “The Middle East is extremely important to us at Lush, boasting one of the world’s fastest-growing beauty markets. With the demand for skincare products booming, consumers within the Middle East continue to seek out the latest in beauty, wellbeing and cosmetic trends. Lush’s City Walk store, being our biggest store in the Middle East, provides the ultimate retail haven for all cosmetic lovers to embrace.”

Stepping over the threshold of Lush’s new environmental-friendly store
Lush lovers will enter a sensory playground, greeted with a sea of rainbow colours popping from every angle. From skin care, hair care, bath bombs, bubble bars, shower rubs to scrubs and gels, Lush’s full range of freshly produced, handmade, 100% vegetarian, unpackaged products can all be explored. What’s more Lush’s on-site Hair Lab, Party Room and Gorilla Perfume Gallery will launch for the first time in the UAE, exclusively at the City Walk store. 

Anita Baker – Director of Lush Middle East comments, “We are thrilled to give our customers and long time fans of the brand a whole new experience with our branch in City Walk. We will be offering live hair demonstrations at the Hair Lab and a deeper understanding of our fragrances and sensory experience at the Gorilla Perfume Lounge. The store also brings to light a designated party room area for private parties ranging from Beauty School for the beauty connoisseur and Fun & Games for the child in you.” 

‘Innovation & Hair Lab’
With dedicated in-house Lush kitchen fresh counters, beauty master classes, skincare and new on site Hair Labs you are in for a treat. Seek the advice of specially trained staff and sample the various skin and hair care masks, creams, and balms for flawless skin and shiny hair. 

‘Gorilla Gallery’ 
Or hangout in the Gorilla perfumery to try a wide selection of euphoric Lush perfumes, founded by Lush’s master perfumer Simon Constantine. Experience the full spectrum of the world’s finest essential oils, smell the scents and identify the ingredients used in them. Experiment with exotic fragrances such as warm sandalwood, earthy patchouli, Ugandan fair-trade vanilla, all taking inspiration from various origins and stories, designed to evoke a mixture of feelings and emotions. 

Simon Constantine comments ‘for us perfume isn’t only about the ingredients we use; it’s about the entire experience. Fine fragrance can be a work of art and it can also be deeply personal, drawing on memory, anecdotes, people, places and the senses other than just smell’ 

‘Green-concept store’ 
Garry Wells, MENA Property Manager comments, “as we continue to expand in the UAE, we aim to build, captivating sustainable shops with green fit-outs, continuing our work to keeping environmental impact to an absolute minimum’. 

The entire store has been refitted with eco-friendly material, including the shelving, which has been made from reclaimed plank wood, along with the use of FSC certified timber and low VOC paint throughout. The store has also been fitted with LED lighting, environmentally friendly floor tiles; low flow tap devices to save water, and energy efficient air conditioning. This eco-friendly store layout will be applied across Lush’s other Middle East locations over the coming year. 

Lush City Walk store is located in Phase 1 of City Walk. Timings: 10 am to 10 pm (Sunday to Thursday)