Jaeger-LeCoultre celebrates the 85th anniversary of the Reverso watch in Venice

Dubai, UAE, September 22, 2016:   For over a decade, Jaeger-LeCoultre has demonstrated its commitment to encouraging and promoting all aspects of the filmmaking art. The Maison feels uniquely positioned to continue its work alongside the artists who make film: both are passionate about capturing the fleeting moments.

On September 6th, Jaeger-LeCoultre hosted a gala dinner to celebrate the 85th anniversary of the Reverso watch at the Venetian Arsenal. Jaeger-LeCoultre CEO Daniel Riedo greeted over 200 guests including friends of the Maison: Carmen Chaplin, Zhao Wei, Cristiana Capotondi, Daniel Brühl, Jorge Viladoms, Eva Riccobono, jury panel members Chiara Mastroianni, Gemma Arterton, Nelly Karim, Pilar Lopez de Ayala as well as the godmother of the film festival Sonia
Bergamasco and Christian Louboutin as an honor guest.

Referring to the iconic Reverso watch created in 1931, the setting of the event was inspired by the Art-Deco style, with a cabaret atmosphere. A performance was staged to remind the festive ambiance of this period and the artist and friend of the Brand Jorge Viladoms performed piano pieces, to the great delight of guests.

In the pleasant atmosphere of this sumptuous location, the guests discovered the collection of Reverso watches: One, Classic and Tribute models, alongside the Reverso creations by Christian Louboutin, part of the Atelier Reverso launched this year. During the evening, Jaeger-LeCoultre also unveiled exclusive Couture straps created by Christian Louboutin to adorn the Reverso One High Jewellery watch.