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Over packaging of products generates tons of wastage each year, causing a real threat to our planet and environment
Dubai, UAE, September 2016: In just one year, a single person uses up to 200 pounds of plastic, 60 pounds of which is immediately thrown away. Lush recognises that this enormous overuse of packaging is a serious problem and has developed innovative formulations in products and packaging to reduce excessive packaging.
Lush has been actively campaigning the ‘Go Naked' campaign since 2007, striving to eliminate packaging where possible and educating customers to do the same. Currently 38% of Lush's products are package free with more on the way, whilst the remaining products use 100% recyclable packaging. With Lush's stance on being environmentally conscious, they are encouraging retailers and manufacturers to eliminate unnecessary packaging and for consumers to choose naked, unpackaged products.
Lush co-founder Mark Constantine said; “Packaging is rubbish and for too long we have had to suffer excessive amounts of it. Now that the true financial and environmental costs are becoming obvious, customers are challenging manufacturers and retailers to cut the wrap. Companies like ours need to think out of the box and present customers with innovations that allow them to buy truly naked products.”
Lush's innovative products that are completely naked and package free, include; solid shampoo bars, conditioners, soaps, hennas, ballistics, bubble bars and massage bars. One solid shampoo bar saves three 300ml bottles of shampoo, saving millions of plastic bottles from being produced, transported and disposed of. Going naked also increases the likelihood of a product being self-preserving. Solid, naked products like body butters are formulated with little to no water stopping the growth of bacteria, which thrives on water filled products. Whilst versatile ingredients like clay, calamine, kaolin, honey and glycerin can be added without altering the products' solid form. A selection of all- time favourite naked Lush products can be seen below.
Jason and the Argan Oil shampoo Bar
On a quest for stronger, shinier, softer hair? Try this argan oil-packed, Rose Jam-scented bar. Argan oil is combined with glycerine to give your hair touchable softness and lustrous shine. From this solid foundation restorative rose absolute and oil balances the scalp making this bar particularly perfect for setting fair hair ablaze with brightness and strength.
Price AED 72 for 55g
Sakura Bath Bomb
Like the Cherry Blossom in a Tokyo park, the Sakura Ballistic perfumed with mimosa and jasmine to give you the joyful feeling of springtime. When the blossom bursts forth in late spring, it's the tradition to take a picnic and a bottle of sake to the park and enjoy its beauty. Or you could have a bath instead.
Price AED 37 for 200g
Percup Massage Bar
Perk up your skin with this caffeine-fuelled massage bar. Whole coffee beans will help to boost circulation, whilst coconut and jojoba oils hydrate and nourish the skin. The rich coffee aroma is sure to stimulate your senses and leave you bright, alert and smelling amazing.
Price AED 75 for 60g
Rub Rub Rub Solid Scrub
Rub-a-dub-dub, fancy a scrub? This polishing bar does not come in a tub. For lovers of exquisitely scented and magnificently exfoliated skin, this bar is perfect to take on your travels. Get straight onto wet skin to rub yourself up the right way with sea salt, illipe butter and a cherry blossom flourish.
Price AED 60 for 130g
Caca brun Henna
Made using finest Persian henna, conditioning cocoa butter and gorgeous essential oils that leave your hair looking and smelling fabulous. Henna coats your hair like a varnish, which means your individual shade sits underneath the henna. Brun contains indigo and a pinch of ground coffee to coat your hair in a deep chocolate brown colour, with nettle powder to tone and soothe the scalp.
Price AED 105 for 325g
Blue Skies & Fluffy White Clouds Bubble Bar
A double-sized bubble bar scented for when you need to get away from it all, this bubble bar will help you float off. Patchouli, frankincense and cinnamon leaf give it an exotic, hypnotic fragrance that helps you relax. This melts into your bathwater, turning the water sky-blue, dotted with foam clouds.
Price AED 53 for 200g
And if you are wondering how to take it all home, you should use Lush sustainable Knot Wraps. Made from the Greenspun fabric, which is made from two recycled plastic bottles, you can use this knot-wrap again and again. . (Price AED 50 each)
About Lush
Since establishing 20 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables.
Lush operates a strict policy against animal testing and supports Fair Trade and Community Trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked' to the consumer without any packaging.
Lush operates a strict policy against animal testing and in 2012 launched The Lush Prize (in conjunction with Ethical Consumer) which is a quarter of a million pound annual prize rewarded to politicians, lobbyists, researchers and scientists who are working to end animal testing.
Lush has been awarded the RSPCA Good Business Award for 2006, 2007 and 2009, along with the 2006 PETA Trailblazer Award for Animal Welfare. Co-founders Mark and Mo Constantine were awarded OBEs for services to the beauty industry. In the new years honours list 2010. Lush was the winner of the Best in Business Award at the 2014 Observer Ethical Awards and is regularly voted at the top of magazine's customer service surveys.
Today Lush has 939 shops worldwide and operates in 50 countries. www.lush.com
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