Veeam to Educate Middle East Organizations about Transitioning from Legacy Backup to Availability Solutions for the Modern Data Centre at GITEX 2016

DUBAI, UAE, 1st September, 2016: Veeam® Software, the innovative provider of solutions that deliver Availability for the Always-On Enterprise™, has reiterated its commitment to helping Middle East enterprises meet the requirements for 24.7.365 availability by announcing its participation at GITEX Technology Week, which will be held between 16-20 October, 2016 at the Dubai World Trade Centre. The company will be showcasing its NEW Veeam Availability Suite 9.5, an upgraded version of the earlier solution that delivers recovery time and point objectives (RTPO™) of less than 15 minutes for all applications and data, ensuring they are accessible whenever and wherever they are needed. A BIG focus at GITEX this year will be on building awareness about the newly launched ‘Veeam Availability Platform for the Hybrid Cloud’.

Mr. Gregg Petersen, Regional Director, MEA and SAARC, Veeam Software says, “Organizations are modernizing their data centers while facing new demands from end users – including access to data and applications 24/7, no patience for downtime or data loss, and exponential data growth of 30 to 50 percent per year. Legacy backup cannot meet these requirements, and cannot deliver the availability that is needed in today’s modern data center. In fact, as per Veeam’s latest Availability Report, 82 percent of CIOs say there is a gap between the level of data center availability they provide and what end-users demand. This availability gap costs enterprises up to $16 million a year in lost revenue and productivity, in addition to the negative impact on customer confidence and brand integrity.”

“Availability is central to digital transformation. At GITEX we intend to educate regional CIOs and IT managers about the need to transition from legacy backup solutions to high availability data centre solutions like the Veeam Availability Suite, in order to make the most of their investments in virtualization and become always-on, always-available operations. We have experienced a great deal of success and accelerated growth in the region as evidenced by our Q2 2016 results where we achieved 22 percent year-over-year (YoY) growth in total bookings revenue. This goes to show that enterprises in the Middle East are embracing Veeam’s innovative approach of delivering availability solutions, which enable SLAs for recovery time and point objectives of less than 15 minutes for ALL applications and data.”

Veeam Availability Suite 9.5 will introduce new features including expanded storage snapshot integration to Nimble Storage, cloud restore for ANY Veeam backup, a technology partnership with Microsoft designed to modernize the organization’s private cloud platform and enterprise applications, and enhanced VMware vCloud Director support for service providers. With the newly launched ‘Veeam Availability Platform for the Hybrid Cloud’, the company delivers the next generation of availability for virtual, physical, and cloud-based workloads to enable the Always-On Enterprise.

Regarding the importance of participating at GITEX, Mr. Petersen says, “As the premier ICT event in the region, GITEX offers a great platform for Veeam to showcase our products and capabilities and meet with existing and prospective clients and partners. Through these discussions we would gain a greater understanding of how Veeam can help customers based on a customized approach to the region’s specific needs. This will be our sixth consecutive year of participating at GITEX and I can attribute much of our success to the relationships we have built and fostered at the event over the years.”

Veeam will have its own dedicated stand CLD-18 in Hall, while also having a presence at two of its distributor’s booths - Aptec – an Ingram Micro company (Hall 4, stand C4-1)and Redington Gulf (Hall 3, stand C3-1).

On 17th October, the second day of Gitex, the company will host its ‘Veeam Gitex Party’ for all of Veeam’s alliances, channel partners and end-users. The company will be hosting its annual Partner Awards at the same event to celebrate the accomplishments of the top performing channel partners.