dunhill launches dunhill ICON Elite

dunhill is proud to present ICON Elite, a modern and timeless adaptation of dunhill ICON, the original masculine fragrance.

Dubai, UAE, August 15, 2016:  dunhill’s commitment to using only the finest ingredients is fully reinforced in its latest expression of olfactory masculinity, an effortless representation of core characteristics of the dunhill man. ICON Elite is an expression of exclusivity in  the  continuing journey to  define all  facets of  the  modern British gentleman.

The Man 
Attentive to detail, he is uncompromising in his search for excellence. His character and style is one of timeless elegance and refined manners, inherited from his deep appreciation for tradition and the finer things in life. He divides his time between town and country embodying the best of British luxury, whether home or abroad. Combined with his fragrance, he radiates confidence without arrogance, appeal without ego. Quite simply, he is a dunhill man.

The Fragrance
The soul of the fragrance is constructed around a core blend of notes: Sicilian Bigarade, Vetiver and Sandalwood. This is the signature  of  the fragrance.
The robust spice accord of the Cardamon and Black Pepper adds more depth and force whilst a Heart Blue Sage and Juniper affirms elegance. Finally a masculine combination of Ebony Wood contrasts with a Black Suede to convey fine craftsmanship and exquisite quality of materials.
 
The Design
Taking inspiration from Alfred Dunhill’s rich British motoring heritage, ICON Elite’s uniquely masculine bottle design – now immortalised in sleek onyx glass - carries the brand’s illustrious DNA through its signature engine-turned pattern.

ICON Elite embodies a unique form of British masculine luxury, effortlessly combining dunhill’s distinct heritage and timeless appeal with craftsmanship, innovation and sophistication for
the modern gentleman.