Rado True: now in technicolour

Watchmaker expands True collection and debuts two brand new hues

Dubai, UAE, August 14, 2016:  Rado's latest lineup is getting a bold boost with the new True collection, which features timepieces in eye-catching coloured high-tech ceramic. The brand’s rich chocolate brown wristwatches have been joined by timekeepers in two brand new hues, navy blue and dark green.

Thanks to this fall-friendly trio of colours, the simplicity of the Rado True’s classically round shape is now available in its most colourful interpretation yet. The 40 mm monobloc high-tech ceramic case fastens to the wrist with a matching NATO strap, making this a lightweight, sporty timepiece that looks chic whether paired with a tennis racket or a suit jacket. 

The Rado True in rich chocolate brown complements warm, earthy colours and a variety of skin tones, and Rado's new colour innovations, blue and green, are equally eye-catching. Turn heads with the regal navy blue model, or adorn your wrist with the forest-coloured True to make observers green with envy. 

These colourful timepieces offer all the same benefits as Rado's other high-tech ceramic wristwatches. In addition to being hypoallergenic, high-tech ceramic is also known for its incredible marriage of hardness and lightness – 500% harder than steel while being 25% lighter.

Multicoloured masterpieces
Rado pioneered the use of high-tech ceramic in watchmaking with the glossy black ceramic first used in the iconic Rado Integral. Further advances in technology, coupled with the brand’s continuing drive to innovate, have led to the creation of an ever-expanding spectrum of colours: immaculate white, smokey grey, metallic-look plasma, chocolate brown – and now, deep blue and British racing green. 

Coloured high-tech ceramic is born when separate compounds merge during the sintering process, a step in which ceramic components shrink and achieve their full density while being fired in a special high-temperature kiln. Achieving consistency in colour has always posed a great challenge, but Rado’s know-how has made these consistency concerns a thing of the past. Today Rado's prismatic palette of seven high-tech ceramic colours proves once again the brand’s exceptional mastery of materials.