New Dove Advanced Hair Series: Women Seek Nourishment Plus More for Their Hair

New Dove Advanced Hair Series unlocks the impossible for women’s hair 

Dubai, UAE, August 10, 2016:   Every woman wants her hair to look beautiful in her own way, yet many women struggle to achieve this on a daily basis. Dove knows that nourishment is the key to beautiful looking hair, and has created a solution for women by creating a collection of products that overcome the seemingly impossible challenge of providing women both what they need, and what they want from their daily hair care regime.

Presenting the new Dove Advanced Hair Series, two unique collections for women who desire benefits beyond deep nourishment, to ensure tailored care for their specific hair needs. The collections comprising Dove Advanced Hair Series unlock the impossible: Dove Oxygen & Moisture deeply moisturizes and delivers 95% more volume* to fine, flat hair and Dove’s Pure Care Dry Oil collection nourishes hair with a combination of indulgent oils to transform dry dull hair, to smooth silky hair, without a trace of greasiness. These breakthrough formulas from Dove are expertly blended with selected ingredients, meaning there are no tradeoffs and no compromises – instead Dove can offer state of the art nourishing solutions, plus a key hair care solution for your specific needs

“Increasingly, women want their hair to look its best every day, not just for special occasions, because hair is an important part of allowing a woman to feel beautiful,” says Sabeen Fazli, Personal Care Director for Unilever Gulf. “We have a history of listening to women and thus understand their relationship to hair, and that women need different products for different hair needs to make themselves feel beautiful every day.”

 “We at Dove are proud of the development of Dove Advanced Hair Series. It unlocks possibilities for women’s hair which had previously seemed unimaginable” says Jasmine Mucenieks, Research & Development Manager of Personal Care for Unilever Gulf. “In each collection we have blended ingredients to provide women with uncompromising performance, to meet both their need for deep hair care nourishment, and an added beauty benefit specific to their hair type.”

The first collection to launch under the Advanced Hair Series umbrella is the Dove Pure Care Dry Oil, which has been specifically designed for dull, dry hair. Dove Pure Care Dry Oil provides hair with the nourishment it needs, and the silkiness and shine that women want, without weighing hair down, to deliver 5x silkier hair**. Dove Pure Care Dry Oil uses fine, pure drops of botanical oils, including African Macadamia Oil (rich in Omega-7, present in the natural protective lipids on the hair) and Sweet Almond Oil (rich in Omega-9, an essential fatty acid). The collection includes two luxurious treatment oils, which divinely nourish and pamper hair leaving a weightless, silky and non-greasy finish.

The additional Dove Advanced Hair Series collection is Dove Oxygen & Moisture which consists of shampoo, conditioner and volumising products to breathe life into fine, flat hair. Often women have to choose between the moisture they want, and the volume they need as typical moisturizing formulas can leave hair feeling dry or heavy and weighed down. New Dove Oxygen & Moisture unlocks the impossible – volume and moisture in one. Oxygen & Moisture is a breakthrough collection from Dove which contains Oxyfusion Technology, moisturizing ingredients fused with oxygen, to deliver 95% more natural body and fullness***. The result of using this collection is uncompromised moisturisation and volume, to reveal bouncy, full-looking hair that is delicately smooth and easy to manage.

Dove Advanced Hair Series is now available across all major supermarkets in the UAE starting from the below prices:
-    Dove Advance Hair Series Pure Care Dry Oil Shampoo, AED 29
-    Dove Advance Hair Series Pure Care Dry Oil Conditioner, AED 29
-    Dove Advance Hair Series Pure Care Dry Oil Mask, AED 32
-    Dove Advance Hair Series Pure Care Dry Oil Nourishing Treatment, AED 35
-    Dove Advance Hair Series Oxygen & Moisture Shampoo, AED 29
-    Dove Advance Hair Series Oxygen & Moisture Conditioner, AED 29
-    Dove Advance Hair Series Oxygen & Moisture Mask, AED 32
-    Dove Advance Hair Series Oxygen & Moisture Root Lift Spray, AED 47