Braun Boutique opening

Dubai, UAE, June 14, 2016:   From humble beginnings, The New Store has flourished since 1962 and now represents a broad assortment of global appliance brands. 
Braun was the first company to recognize the value of a long-term partnership and The New Store has been the exclusive distributor for Braun in the United Arab Emirates since 1971.

The New Store is synonymous with outstanding retail executions across channels. 
In 2004, The New Store went back to its roots with the opening of the first ever Braun Boutique in the world. The boutique was designed to offer consumers and shoppers an opportunity to experience the full Braun portfolio and gain insights on the products features and benefits from well trained and passionate sales staff.

A renewed Braun Boutique has opened in a key location in the Jumeirah Beach Road in Dubai, providing consumers with a superior shopping experience and the opportunity to learn more about an iconic brand for the Middle East.

“Braun is delighted to join The New Store for the Braun Boutique opening. This flagship establishment is a statement of our fruitful relationship with The New Store and the Mostafa Bin Abdullatif Group for the past 54 years. Dubai and the United Arab Emirates display outstanding retail opportunities and having an iconic Braun showroom in a key location creates the perfect stage to launch new innovations improving consumers’ lives and showcase Braun’s richest history and superior designs.” 
Amaury Marchandise, Braun Global Distributor Markets - Sales & Commercial Leader

Since 1921, Braun engineers have worked to challenge the status quo and blend design and function into superior products. The new Braun Boutique is opening in tremendous timings for the brand as new innovations are unveiled in the United Arab Emirates to delight both Male and Female consumers and bring them the best of Braun technologies.

Braun, the world’s most trusted grooming brand, is launching the new Braun Silk-expert IPL and the new Braun Series 9 shaver.

• Braun Silk-expert IPL, the fastest and safest IPL for permanent visible hair removal 

With Silk-expert, Braun marks a milestone in the IPL segment by bringing to consumers the fastest and safest IPL on the market. The intelligent SensoAdaptTM Technology enables them to enjoy safe and effective treatments within the comfort of their home. The result is a clinically proven efficacy and safety, and a virtually painless way to achieving long-lasting smooth skin.

• Braun Series 9, World’s most efficient and comfortable shaver – proven on 3-day beards

With the Series 9 shaver, Braun sets a new standard of excellence with the unique SynchrosonicTM Technology and state of the art attention to detail. It is the ultimate tool for a great shave, leveraging the Braun heritage and German design and craftsmanship to bring Unparalleled performance in efficiency and skin comfort.

Braun Silk-expert IPL and Series 9 are now available in the UAE, along with a wide range of beauty appliances.