Majid Al Futtaim Launches 10th ‘Make A Difference' ‎ Ramadan Campaign Across the Region

Dubai, UAE, June 6, 2016: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer ‎across the Middle East and North Africa, has launched its 10th annual ‘Make a Difference’ ‎Ramadan Campaign this week, encouraging local communities to donate a selection of items at ‎its shopping malls, leisure and entertainment destinations and Carrefour stores to help families in ‎need.‎

‎During Ramadan, Majid Al Futtaim will place special donation boxes in convenient locations in all ‎of its destinations across Bahrain, Egypt, Lebanon, Oman, and the UAE, encouraging visitors to ‎donate everyday essentials including books, clothes, foods, toys and electronics. ‎
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Alain Bejjani, Chief Executive Officer, Majid Al Futtaim – Holding said: “In line with our vision to ‎‎‘Create Great Moments for Everyone, Everyday,’ the ‘Make a Difference’ Ramadan Campaign ‎brings us together with local communities to support those in need during the holy month. For ten ‎years, we have seen the campaign help capture the true spirit of Ramadan amongst ‎communities, and motivate individuals and families to make a difference by helping those less ‎fortunate. The campaign continues to be one of our most successful annual charity activations ‎and we hope to increase donations once again this year.”‎
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Across the region, Majid Al Futtaim partners with charitable organisations such as the Islamic ‎Association in Bahrain, Life Makers in Egypt, Bassma in Lebanon, Dar Al-Atta in Oman, and Red ‎Crescent in the UAE, ensuring timely and appropriate distribution of all donated goods through ‎their humanitarian network during Ramadan. Last year, the company collected more than 36 ‎tonnes of donated items, which were distributed to families in need across the region through its ‎humanitarian aid partners.‎
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‎“We have been a proud partner of Majid Al Futtaim’s ‘Make A Difference’ campaign for the past ‎ten consecutive years. It is a truly inspiring initiative that captures the Ramadan spirit of giving ‎and compassion and we hope that this year will see the highest number of donations to date,” ‎said Mohammed Abdullah Alhaj Al Zaroni, Manager, Red Crescent UAE.‎
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Starting on the first day of Ramadan and continuing into Eid, the ‘Make a Difference’ Ramadan ‎Campaign will provide easily accessible donation points at Majid Al Futtaim assets across the ‎region, including Mall of the Emirates and City Centre malls. Collection points can also be found ‎in participating Carrefour, Magic Planet, Ski Dubai and VOX Cinemas. Furthermore, customers ‎can make donations through Najm, Majid Al Futtaim’s Visa credit card.‎