UAE's pioneer homegrown global brand, Merlin Digital now also a Superbrand

• Mr. Rohit Bachani, Co-founder and Director, Merlin Digital receives the Superbrands award in the presence of the well renowned and distinguish guests in the UAE’s corporate world.
• Superbrands organization, the independent authority and arbiter of branding, announced this achievement at the 12th Annual Superbrands tribute event, held to honor 62 of the UAE’s strongest brands at Intercontinental Hotel Dubai Festival City on May 30, 2016.
• The win came along through a stringent online voting process from the Superbrands Council comprising of HE Sheikha Lubna bint Khalid bin Sultan Al Qasimi, Minister of International Co-operation and Development Trade; Colm McLoughlin, Managing Director, Dubai Duty Free; Hala Badri, Executive VP Brand & Communications, du and Dr. Ram Buxani, Chairman ITL Cosmos Group among otherswho have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.

Dubai, United Arab Emirates, June 1, 2016:  Merlin Digital, a leading consumer technology brand aiming to make the world smarter through its innovative offerings, receives the Superbrands award in the presence of renowned and distinguish guests in the UAE’s corporate world. The win came along through a stringent online voting process from the Superbrands Council comprising of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. Superbrands organization, the independent authority and arbiter of branding, announced this achievement in the 12th Annual Superbrands tribute event, which was held to honor the UAE’s strongest brands at Intercontinental Hotel, Dubai Festival City on May 30, 2016.

Commenting on this great achievement, Mr. Rohit Bachani, Co-founder and Director, Merlin Digital, said “We at Merlin Digital are extremely delighted to receive a Superbrands title. To be voted a Superbrand, we see this as a powerful and important leap for ourselves to be present alongwith some of biggest names in the UAE’s corporate scenario. This is a great endorsement for us and I would like to thank every member of the Merlin team for having made this possible.”

Merlin Digital, known for its pioneering technology and groundbreaking patented products, made it to the top through a voting process where 2,000 senior managers and marketing professionals were invited to vote for the shortlisted brands. More than 2000 leading brands in the UAE were scored by the Superbrands Council members and through an online poll.

At the deciding panel from the Superbrands Council were HE Sheikha Lubna bint Khalid bin Sultan Al Qasimi, Minister of International Co-operation and Development Trade; Colm McLoughlin, Managing Director, Dubai Duty Free; Hala Badri, Executive VP Brand & Communications, du and Dr. Ram Buxani, Chairman ITL Cosmos Group among others who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.
Merlin Digital is a Dubai-based global technological wizard aiming to shape a smarter world through its innovative offerings. The company recently launched its patented technology, the Coherence Kit, which has taken the virtual reality market by storm with an application and device that reduces stress through controlled heart-rate variance monitoring and breathing trainer.