JBR set new origami Guinness World Record

JBR to hold Origami Festival in partnership with Dubai Culture as part of Dubai Art Season

Dubai, United Arab Emirates, 13 April 2016 – Jumeirah Beach Residence (JBR), a renowned destination developed and managed by Dubai Properties (DP), announced today it will be hosting the Origami Festival held from the 15th -16th of April 2016, in partnership with  the Dubai Culture & Arts Authority. The event is set to break the current world largest paper origami record, with Guinness World Record officials judging and authenticating the new achievement on the last day of the event at JBR.

The Origami festival is organised as part of the third edition of Dubai Art Season, the umbrella arts initiative held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Vice Chairman of the Dubai Culture & Arts Authority (Dubai Culture) and focuses on leveraging the activation of arts at public spaces, outdoor art projects, interactive initiatives, workshops, exhibitions, panel discussions, and performances, among others.

Residents and visitors of Dubai are encouraged to visit JBR, and partake in folding blue and white origami flowers, and contribute to the creation of the world’s new largest origami, designed to take the shape of a mashrabiya art. Mashrabiya is the Arabic term given to a type of projecting oriel window enclosed with carved wood latticework, is an element of traditional Arabic architecture used since the middle ages up to the mid-20th century.

Mohammed bin Essa, Executive Director of Retail and Commercial Properties at Dubai Properties said: “JBR holds a track record of hosting major entertainment and art events that directly contribute to the overall happiness of the Emirate’s residents and visitors, and of reinforcing its position as a global tourism hub.”

“JBR has positioned itself as a globally renowned destination that is leading the conventional and unconventional art scene in the region, and as one of Dubai’s key outdoor venue, it strives to continuously bring a variety of exciting experiences that cater to all ages. Following the success of Dubai Canvas Festival, we are proud to be hosting once again an event of international caliber. In partnership with the Dubai Culture & Arts Authority, we are offering families, friends and art enthusiasts a chance to not only visit, but also be a part of achieving a new world record through supporting the creation of the origami at JBR.” he added.

Moza Al Suwaidan, Director of Projects and Events Department from Dubai Culture said: “we are proud at Dubai Culture to achieve successful partnership with Dubai Properties in organizing the Origami festival. The authority’s mandate focuses on further establishing Dubai credentials as city of happy, creative and empowered individuals, which was reflected clearly in the format of the festival held as part of Dubai Art Season. The activation main objective was to encourage the wider community involvement in collaborative and interactive atmosphere and reached to a fruitful conclusion by breaking the Guinness World Record Title for Origami. Dubai Culture will remain committed to maintain close coordination with all the relevant stakeholders in the Emirate to enrich the social initiatives aiming for the good of both residents and nationals, while leveraging the position of Dubai as platform of cultural exchange across the region and the world.”