The Exclusive Middle East Shades Lipstick Collection created by Kate Moss for Rimmel

FINALLY A LIPSTICK THAT MATTERS!

Dubai, UAE, April 4, 2016:  Ultimate London girl Kate Moss returns to her collaboration with Rimmel and introduces the Exclusive Middle East Shades Lipstick Collection by Kate Moss. A new twist on her classis collection, Kate brings the matte trend to your lips. Velvet touch, sublimely rich colours without compromising on comfort! The magic of matte, the cool of Kate Moss with the edge of the Middle East! A perfect combination.

Kate Moss comments; “I have always loved a beautiful matt lip but I didn’t want a colour that looked bland and felt dry on the lips. I really wanted to create a lipstick that gives you a cool matt finish but with a beautifully rich intense colour.”

Kate’s fashion know-how combined with Rimmel technology. Finally a lipstick that has it all! Infused with a fabulous new ingredient Ruby Powder, the formula pairs up two of the best benefits, maximum colour intensity with an ultra comfortable, cushiony feel. Combined with a triple blend of lightweight emollients for ultimate glide and sublime smoothness, it gives Kate Moss Middle East Shades Lipstick a voluptuous velvet touch that Kate herself can’t get enough of. Add in the legendary staying power of Lasting Finish, and you’re talking serious wow factor!

Naturally, Miss Moss put her own inimitable touch to the packaging – a chic reversal of the original design, with a matte red pack debossed with the Rimmel crown and autographed by Kate in glossy black with her name and signature heart. The exclusive range consists of 5 cutting-edge shades.

KATE MOSS EXCLUSIVE MIDDLE EAST SHADES LIPSTICK COLLECTION 

Developed by Kate Moss in collaboration with Rimmel exclusively for the Middle East region, Kate Moss Middle East Shades Lipstick Collection incorporates precious Ruby Powder to reconcile the irreconcilable: superbly rich matte colour with sublime comfort. It comes in 5 sumptuous shades:

Price: 45AED
Point of Sales: Lifestyle, Max, Boots, Carrefour
On-Counter: April 2016