Maison Francis Kurkdjian Unveils ‘Baccarat Rouge 540' at Paris Gallery

An exceptional fusion

Dubai, UAE, April 3, 2016:  Baccarat Rouge 540 is an encounter between two symbols of excellence, Maison Baccarat and Maison Francis Kurkdjian. It is the combined magic of Nature and Man, transforming raw materials into a sensory element. The perfume is a united expression with an outpouring of expertise, an influx of minerals and a breath of fire, with a graphic and extremely condensed olfactory signature. 

Baccarat Rouge 540, a luminous and intense eau de parfum with amber and woody floral tones, is available at Paris Gallery. 

Baccarat Rouge 540, the inspiration

One history, one area of expertise, one name. Baccarat Rouge 540 draws its inspiration from the very heart of the manufactory, which is celebrating its 250th anniversary with this eau de parfum.

Powerful and distinguished, its name evokes a metamorphosis of a clear crystal mingled with 24-carat gold powder and gradually brought to fusion at 540 degrees, arousing a glowing scarlet appearance. Its transparency contrasts with the density of this unique and exclusive red colour.

It was also a natural choice to include Baccarat Rouge 540 in today's celebration fragrance collection by Maison Francis Kurkdjian. Launched in 2014 in only 250 numbered crystal bottles, Baccarat Rouge 540 has now gained new momentum in a new setting, the Maison Francis Kurkdjian signature bottle.

Baccarat Rouge 540, the fragrance

The ethereal facets of jasmine and the radiance of saffron carry the ambergris mineral notes and woody tones of freshly-cut cedar.

Olfactory family: amber woody floral
Top notes: jasmine and saffron
Middle note: ambergris accord (woody amber)
Base notes: cedar accord; fir balsam

Retail price: AED 1200 (EDP 70ML)