Impact BBDO Dubai takes center stage as ‘AGENCY OF THE YEAR'

Dubai, March 16, 2016 – Impact BBDO Dubai was named ‘AGENCY OF THE YEAR’ at this year’s Dubai Lynx Festival. The Network swept 47 wins comprising of 2 Grand Prix, 12 Gold, 20 Silver and 13 Bronze. Impact BBDO Dubai alone won a grand tally of 30 awards.

The Agency proved it’s mettle beyond traditional media winning the ‘Twitter Live Young Lynx’ competition and multiple trophies in Print, Outdoor, Film, Branded Content & Entertainment,  Promo & Activation, PR, Media, Interactive, Mobile and Integrated, proving once more that it is well ahead of the curve across all channels.

The multi-awarded Loto Libanais ‘Goodbye Bad Luck’ campaign won 3 Gold, 2 Silver and a Bronze in Interactive, Integrated, media and film categories. The acclaimed UN Women Give Your Mum Back Her Name campaign won 4 Gold, 4 Silver and 3 Bronze in Promo & Activation, Interactive, PR, Integrated, Media, Direct, Film and Branded Content & Entertainment.

The Radio campaigns BHV Procrastination and Loto Anyone Can Win took 2 Silver and 2 Bronze.
Mercedes-Benz campaigns Tribal Rapport Field Guide, Shepherds Dogs & Sheep as well as Magic Body Control together won 2 Silver and 3 Bronze in Print, Outdoor, Design and Direct.

Impact BBDO Dubai & Beirut’s joint entry 7UP Wall of Music collected 2 Gold and 2 Silver in Media Promo & Activation, Branded Content & Entertainment and Interactive.

In addition to Impact BBDO Dubai, the Pakistan and Tunis offices brought home each a Grand Prix and an enviable line-up of awards. BBDO Lahore won Gold for multi-awarded Not a Bug Splat campaign in Creative Effectiveness, as well as Grand Prix, Gold, Silver & Bronze for ‘The World’ First Billbed’ campaign in Media, PR and Promo & Activation.

BBDO 3SG Tunis won Grand Prix, Silver & 2 Bronze for Samsung Backup Memory, in Mobile and Media categories.

Finally, Impact BBDO Cairo also won Bronze for Chipsy 90 Million Smiles Campaign in Integrated

Chairman & CEO Dani Richa stated, “I’m not only proud of our agency for clinching this much coveted title but proud of our entire network, which has consistently delivered outstanding work across multiple categories and platforms. It is especially rewarding to see our agencies in Pakistan and Tunis winning the Grand Prix, yet again proving the power of our network.”

Beyond the Dubai Lynx Festival, in what seems to be an unstoppable trajectory, both individual offices and the Network continue to expand their award-winning streak. At the close of 2015, The Impact BBDO MENA & Pakistan Network won the title of Network of the Year by Campaign Magazine. The Network ranked No.1 in KSA, Egypt, Kuwait, Tunis & Pakistan in the Big Won report.

Impact BBDO Dubai has ranked number one in the UAE region in the acclaimed Gunn report, as well as in Middle East & Africa at the Loeries. It ranked Most Awarded Agency in MENA at the Clio, Epica, Cresta Red Apple and LIA international awards shows.

Impact BBDO Cairo recently won a Gold trophy and one of the only four Regional Platinum Awards at the International AME Awards for the World’s Best Advertising & Marketing Effectiveness for “Everyday Hero” Sting campaign. In addition, most recently in February 2016, the regional network won 14 Cristals -half of which were Gold, at the MENA Cristal award show.