(Shurooq) to launch the 10th edition of Sharjah Food Festival

Celebrity chefs and new events feature at the festival including live cooking shows and kids’ activities

Sharjah, March 2nd, 2016: Sharjah Investment and Development Authority (Shurooq) is preparing to launch the 10th edition of Sharjah Food Festival. It will take place from March 31 to April 9, daily from 5:00 to 11:00 pm in four locations across Sharjah; Al Qasba, Al Majaz Waterfront, Al Montazah and Heart of Sharjah. This year the festival will include many fun and exciting activities such as live cooking shows, cookery competitions, live entertainment and activities for kids.

The festival, will host celebrity chefs from all around the world. They will present live cookery performances to cook some of the world’s most delicious dishes that suit people of all nationalities and cultures. Visitors will get the opportunity to participate in different cookery competitions in which celebrities and media figures will also take part. They will also learn different cooking methods and recipes, and will be able to access the secrets of fruit, food and ice carvings. Different types of food will be available to buy from kiosks and visitors can also attend workshops and lectures about various topics from food health to kitchen safety.

Ahmed Obaid Al Qaseer, Chief Operating Officer of Sharjah Investment and Development Authority (Shurooq) said, “(Shurooq) seeks, through organizing these annual activities, to provide special tourist and leisure events which assure that residents, tourists and citizens have a special experience while visiting the various destinations. This plays a vital role in achieving the goal of promoting Sharjah as the region’s premiere family and tourism destination. Organizing the 10th edition of Sharjah Food Festival is considered to be one of the most important leisure events on Shurooq’s agenda. This year the festival offers food lovers and amateur chefs so much to see and do. There will be different cooking events to attract families, individuals and tourists from the UAE to Sharjah.”

The festival is a unique event that includes various fun and entertaining activities. It will feature a host of live shows, performances and competitions for kids.  Visitors will get the opportunity to meet international chefs from all over the world, and explore the art of cooking and try different food, dishes and cooking styles. It seeks to diversify family and individual activities in the emirate of Sharjah and promote tourism and commerce all across the region.  

Sharjah Food Festival’s activities and events were previously only held in Al Qasba since its launch in 2007. However, Shurooq’s management decided to spread the range of the festival’s activities during the ninth edition, to take place in four of Sharjah’s tourism destinations, due to the remarkable success the festival achieved in the first eight editions, and the great turn out of visitors and tourists. This urged (Shurooq), and other supporting bodies and institutions to add new activities each year, including the participation of regional and international celebrity chefs who visit Sharjah to demonstrate their expertise in the culinary art.

The Sharjah Investment and Development Authority (Shurooq) is the driving force behind the transformation of Sharjah into an investment, tourist and business destination. Shurooq also works dedicatedly to evaluate and follow-up on tourism, investment, and heritage-related infrastructure projects, as well as to contribute to the comprehensive development of  the emirate. It provides facilities related to investment activity in collaboration with other bodies and organisations through the setting up of a comprehensive information centre that highlights investment opportunities in the emirate of Sharjah.